Chrysler will not build a production version of its 2005 Firepower concept, despite a positive reaction from enthusiasts. “We’re not doing Firepower,” Trevor Creed, senior vice president-design, told Ward’s Auto. “We just couldn’t find a viable way to do it.”
One obstacle to the production was the fact that the Firepower was not designed to be built on an existing architecture, but instead was made from the ground up. Many fans had hoped the Firepower would become a less expensive counterpart to the Dodge Viper. In August, the U.K.’s Car Magazine claimed the Firepower was near approval. In May, the Canadian Auto Press reported the Firepower Concept was among Chrysler’s top considerations.
Ward’s also asked Chrysler CEO Tom LaSorda if the automaker had decided on production of the Chrysler Imperial Concept. In November, product development chief Frank Klegon said a decision would come by the end of the year. LaSorda says the company won’t make that deadline, but he made it clear production was still a serious consideration. “I like it,” he said.



12/19, 1:38 PM
posted by:
Foster
That sucks, looks pretty cool. I think that it would have done pretty well. I dont know about it being cheeper than a dodge Viper, It would have been more im sure do to having its own platform. But it would have been sweet.
12/19, 1:48 PM
posted by:
gsh
is anyone really surprised? seriously….
12/19, 1:51 PM
posted by:
Egbert Souse
It would have been a flop
12/19, 2:00 PM
posted by:
Foster
FLop your the one who said if ford built the GT40 it would have been a flop what do you know???
and no not surprised they didnt have a mercedes platform to use like the crossfire did.
12/19, 2:14 PM
posted by:
mrjones944
Sounds like more boring product heading our way from Chrysler.
12/19, 2:27 PM
posted by:
Stuart
If Mercedes is considering buying Mclaren then it would make the Firepower a direct rival to the Mclaren if both are produced.
12/19, 2:38 PM
posted by:
Foster
yes and no the mclaren would have been alot more and alot of people still dont know that alot of cars are almost the same but with different badges
12/19, 2:44 PM
posted by:
Scott Kempton
God I hope they don’t build the Imperial. I think it’d be a real shame if they canceled the Firepower, which is beautiful, and decided to build the Imperial, which is hideous (I saw it in person at the Chicago Auto show last February). I really don’t like the direction Chrysler’s styling is taking these days.
12/19, 3:11 PM
posted by:
jimothy
I thought the Firepower was based on the Viper. So what’s the need for a new architecture?
12/19, 3:20 PM
posted by:
James
Agreed it probably would have been a flop. Who gives a **** anyway. I have a hotwheels car of this.
12/19, 3:24 PM
posted by:
Jazz
I agree Scott.
The Firepower should have been priced above a Viper. But that gets into MB SL500 territory which is a no-no
Going below Viper would basically cannibalize the Viper and CL500 sales. Basically the Firepower was done in by its stablemates. They should offer a Vipoer-”Fireppower” package. Basically take a viper- Trick it out to look like a Firepower. I guess tha gets us back to the SL500 problem.
Personally I don’t see Firepower buyers crsoss shopping SL500’s but I guess the daimler bean counters would
Poor Firepower- we knew you not at all.
12/19, 4:18 PM
posted by:
F451
The Firepower is beautiful design that if built would have done well in the high-end market. However, as others have pointed out, it would be competing with market segment that includes Mercedes, and since Daimler is prepping to sell-off Chrysler why would they want to have production tooling, buildings, etc. on the books for a prospective client? Also, the Firepower may very well go with Daimler and not Chrysler after the sale.
12/19, 4:43 PM
posted by:
Hyperion
I say “Too bad, Chrysler.”
They could have done something to build a version of this car in the 30k range with a completely different engine. Or maybe they COULD have tried marketing the concept as is with the Hemi engine. Whatever. They are shooting themselves in the foot as far as I am concerned.
12/19, 5:10 PM
posted by:
GL1
This is a piss poor and gutless decission on mopars part indeed. this was supposed to come out under the Viper at about 65k or so as I saw it at Barrett jackson and it is REALLY REALLY SWEET. They would have sold LOTS of these if it was in the 65k range and likely cut into Corvettes market share, which I thought was the WHOLE IDEA behind the Forepower in the first place.. The ONLY thing I didn’t like about the Hemi powered firepower was the Name the rest was near perfect.. Whats wrong with Mopar no guts ? or what ? BUILD IT MOPAR.. IT’LL SELL..
12/19, 5:45 PM
posted by:
carsinamericanet
Yeah, I’m with GL1. This should have been built on the Viper platform, but with V-8 engines and geared toward greater roadability, and coupe only. It wouldn’t have been an SL competitor; it would have rivalled the Corvette, which would have been fantastic. I had hoped that the Firepower would goad Ford into building the Mercury Messenger (maybe with a better name), from the Mustang platform, but shortened to a two-seater with IRS and a supercharged eight. THAT was a gorgeous vehicle.
12/19, 7:17 PM
posted by:
obsessedwithautos
Good, they should rebuild the non-competitive 2007 Sebring instead.
12/19, 9:05 PM
posted by:
chevy490
ahh man
12/19, 9:21 PM
posted by:
Vertical
Why does DCX bother with auto shows? Why do we bother getting excited about their concepts? DCX: Here’s the Gladiator. Whaddayathink? Auto show attendees: Yes! Yes! Yes! DCX decision: Nah, won’t do it. DCX: Here’s the Firepower. Whaddayathink? Attendees: Yes! Yes! Yes! DCX: Nah, won’t do it. We’ll do the Compiss. It never ends.
12/19, 9:27 PM
posted by:
hockeygod1331
Good decision..now they just have to cancel any Imperial considerations and save themsevles another embaressment.
12/19, 9:32 PM
posted by:
Manster
Well, there was a time when Chrysler would show a “concept” car at an auto show that was a lightly disguised version of the actual production car (Concorde, 300, Prowler, to name a few), but more than likely things are up in the air as Daimler will more than likely be selling off Chrysler, so to invest heavily in a platform for the Firepower wold not make any sense financially.
However, it is more likely that the Imperial will come to production as there are those that are impressed with the styling (I myself think it is polarizing…..you either like it or you do not, which to me is the sign of good design…..it evokes an emotion or dry-heave, take your pick!
)
Wit the Imperial, most of the tooling is in place as it would be built either off of the existing 300 platform or the rumored upcoming Mercedes R-Class platform. In either case, no huge financial investment would be necessary for the Imperial as opposed to the Firepower, and if Daimler does sell Chrysler, Chrysler will have thge Imperial flagship and will not have the current worry about Imperial pricing being too close to Mercedes offerings in that 50 – 60K price range…
Just a logical thought…..
12/19, 9:37 PM
posted by:
Manster
P.S.
When I say possibly built off of the 300 platform, I am talking about the upcoming stretch 300 platform that was recently introduced by Chrysler aimed at the limousine/livery market that the aging Lincoln Town Car now holds a lucrative share in…. (you ever notice the amount of Lincoln Town Cars in NYC???? Reason one why the Town Car lives!)
12/19, 9:43 PM
posted by:
GMrules
Ugly POS. Buy a freakin Vette or a Pontiac G6 if you want a real ride.
12/19, 10:07 PM
posted by:
Sharif
Lets be honest, this POS of **** would never sell. First off if it is priced below a viper than every one would buy the corvette. If its priced with the viper then everyone is going to buy the viper or the corvette and keep the extra cash which is what i would do. If it’s priced above the viper then everyone is going to buy the SL 500, and if its priced above the SL 500 everyone is going to buy an Aston Martin. And if it’s priced above the Aston Martin everyone is going to point and laugh at it. Lets not forget that the areas in between the price levels of all of these cars are owned by Porsche. Regardless if its a nice car and if it is clearly better than its competition Chrysler is just a bad name. And if Chrysler wants to sell expensive cars they are going to have to work on their reputation issues. Not many people would think of putting anything over 50,000 on a Chrysler as a smart move.
12/19, 10:16 PM
posted by:
Sharif
Although I do think its a nice car it is not in Chrysler’s place to lose their mind to start diluting their line-up like Benz because Chrysler in all honesty gets no respect. Although i could see this car coming out in five years if Chrysler can start fixing their name just like Saturn started fixing their name this year. This car would have been crazy fast cause Chrysler does make good engines its just the car would never sell with such a lousy rep. When I said POS ^^^ I was not dissing the car, I was dissing the plan.
12/19, 10:22 PM
posted by:
S-60-driver
Sharif, u said POS, too. You can say POS if u’ve been in or driven any production vehicle. Not a concept car. Its really stupid and lame to say POS for that. (nothing to do with Firepower, just in general)
12/19, 11:12 PM
posted by:
Ricardo Head
Since the pussies at Chrysler are not going to do this, can I have that bodywork and underlying chassis so I can rip the engine out of my truck and pop it in there? Baddest ass car in Austin.
12/20, 12:06 AM
posted by:
Renton
Would have been nice if they built it, but obviously the beancounters said NO.
In 2005 it would have been good. Now it would be not so much…..
12/20, 12:27 AM
posted by:
Hyperion
It’s no “ugly POS”. I don’t need to explain why.
12/20, 2:07 AM
posted by:
A4
oh and with regards to pricing, why not just drop the viper to $59,000 cause im sure they make a hefty profit on the 13 they sold last year, and make the firepower $65-70,000. If they can drop that viper motor into the SRT-10 Ram for $42k, what the hell are you paying double that for with the viper? Honestly? The cost of producing a viper body over a ram body certainly isnt an extra $42k.
12/20, 8:58 AM
posted by:
GMrules
Well said 1952! This nothing more than a Corvette wannabe. Everyone would rather have the GM product instead of this retarded Yugo.
12/20, 8:59 AM
posted by:
90Z
For once you speak the truth GMrules. Kudos fella!
12/20, 9:16 AM
posted by:
GMrules
Thank you! Now if we can just get the GM haters to leave this site once and for all. This is a godamn Gm fansite, not some Nazi worshipping import humping fansite.
While they are at it, they need to leave the country
GMrules
12/20, 9:27 AM
posted by:
novicius
Not a real loss. Would have sold about as well as the Crossfire (from former Crossfire customers).
They should have built the Razor.
12/20, 9:42 AM
posted by:
Brendino
A4 – brilliant. seriously.
12/20, 11:38 AM
posted by:
Mojitos
A4- retarded. seriously.
12/20, 11:47 AM
posted by:
GL1
I agree the viper should be under 60k as it really isn’t worth anymore than that.. If they dropped it to that they might actually sell enough of them to make it worth their time to produce them and start making some money… DUHHHHH!!…
12/23, 7:52 PM
posted by:
GT40
mercedes kills another chrysler sports car.
12/23, 10:06 PM
posted by:
avlight
What DC needs to do is to build this car and the Imperial concept. However, rename the Imperial concept with another name like Newport or Fifth Avenue and create a new luxury car division called Imperial. You hear Caddy and Lincoln drivers talk and when Chrysler comes up, it is talked down to the level of Buick or Mercury. Let Chrysler exist and go head to head with Buick and Mercury.