Chrysler ’s Jeep division will not put its Gladiator concept into production, according to a published report. Jeep has no intention of returning to the compact pickup segment any time soon, chief operating officer Eric Ridenour told Ward’s Auto. Despite a favorable consumer response, Ridenour says Jeep determined the project would not be profitable. Ridenour said he feels the Dodge Dakota is sufficient to compete in the compact pickup arena.
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