Chrysler has announced that it is working on an emergency interior overhaul of its Chrysler Sebring and Dodge Avenger sedans — dubbed Project D. The redesign is due to harsh criticisms of the cars’ interiors. The automaker is currently assembling a team of senior managers and directors who took recent buyouts to head Project D.
The Chrysler Sebring was launched in the fall of 2006 and the Dodge Avenger launched in January of 2007. Both were met with lackluster retail sales.
Both cars compete in the mid-size sedan segment — one of the most competitive in the industry — and go head-to-head with the Toyota Camry, Honda Accord, Nissan Altima and the Chevrolet Malibu.
No word was given on when the updated cars will debut.















12/24, 1:17 PM
posted by:
Veda
The first comment I heard from a buddy when I took one for a test drive was how horribly cheap the interior was with plastic parts that look like LG fridge panels. But I’d overhaul the whole car instead of just the interior.
12/24, 1:29 PM
posted by:
Spenygs
I admit…. The Entire car isn’t the greatest looking, but a Interior Overall is a great start
12/24, 1:33 PM
posted by:
phiftywon
day late, dollar short
12/24, 1:45 PM
posted by:
vlphil
thats good news. the avenger is nice but the sebring is ugly in sedan form. they should eliminate the hood strakes, sharpen the headlights, change the c pillar and lengthen the ass. but this is a start.
12/24, 1:58 PM
posted by:
Madcapp
Here’s hoping the Challenger interior won’t be crap.
12/24, 2:10 PM
posted by:
Brendino
Yeah, the exteriors aren’t the worst and I’m sure it costs waaay more to overhaul those (safety tests and the like). This is a good move; they’ll just have to market the crap out of it, and they can only do that if the product is truly top-notch. So, this is a lofty goal.
12/24, 2:39 PM
posted by:
LP640
If it’s Chrysler, the its total CRAP !
12/24, 2:50 PM
posted by:
hateful83
I wonder if our constant bashing of their interiors helped them to realize? I doubt we have that kind of power, wait, no, we’re really not saying anything that anyone hasn’t said. Anyone with eyes can kinda tell.
12/24, 3:15 PM
posted by:
(V)ike
Hateful83 - all of the major car magazines mentioned it in their first tests. It’s pathetic. Chrysler has always had an issue with the interiors of their cars. Even the current flagship (300C, Charger) are pretty lackluster. Given they’re functional, just not good looking and definitely offer poor tactile feed back. They need to consult Audi, or get Cadillac’s new interior designer on board.
12/24, 3:25 PM
posted by:
slider5634
It’s about time. Maybe this will push through the rest of their product lineup too. The entire Chrysler group lineup screams “Rental Fleet Vehicle” inside.
12/24, 4:09 PM
posted by:
johnnycanuck
I hope Nardeli remembers he’s not still with Home Depot, otherwise we’ll end up crown moldings on the headliner and ceramic tile on the dash.
12/24, 5:04 PM
posted by:
Impulsive
How things ever got to be so bad is what I will never understand. Those decision makers need to be fired.
12/24, 5:36 PM
posted by:
sharpie
At least Chrysler gets what’s wrong and starts with the interior. There are a couple Jeeps I like, but the interior was enough to make me sick just by looking at it, let alone riding in it.
Can’t say the same for Ford, where is the Euro Focus? Fiesta? Oh riiight, I forgot, I will head to Mazda today.
12/24, 6:06 PM
posted by:
F451
http://www.marketwatch.com/news/story/story.aspx?guid=%7B2C00F5F2%2D02E4%2D4626%2D9B5F%2DC0DDE86245C6%7D&siteid=rss
12/24, 6:59 PM
posted by:
Blakkarr
It wouldn’t be necessary if they’d act like they Wanted to make cars instead as if they HAD to. The lack of imagination across almost all makers, the declining or just plain lacking appeal of the materials palettes, and just unimpressive products are all proof of this.
Quality isn’t the issue but rather the choice of materials that look cheap even when it isn’t. Though that is subjective and a larger conversation.
12/24, 7:07 PM
posted by:
tripleonefive
Why even mention the Malibu LLN is eating well off of that Gm check
Its the Accord and Camry The Sebring competes with the Fusion and Malibu
Im glad they are doing that They need some better plastics and some better leather
They may want to do all of their interiors while they are at it
That Journey could use better seats and take the desktop computer out of the center of the minivans
Cerebrus will straighten Chrysler out. Take out the 2.7 v6 option it should only be 2.4 and 3.5 and Hemi! Thats it
I like Cerebrus and their ovehaul of Chrysler
Keep it up
12/24, 11:56 PM
posted by:
Carnut4ever
The exterior is not that bad except for the ugly C pillar for both the vehicles. I doubt Chrysler can do it because it will cost a lot of money to redesign both the C pillar with the window panel.
12/25, 3:34 AM
posted by:
Elvio
Stupid and wasting money….Fire all those morons who approved the interior when they first came out.
12/25, 4:14 AM
posted by:
Veda
“They need to consult Audi, or get Cadillac’s new interior designer on board.”
Err no, then they’ll start peeling after a year…
12/25, 5:14 AM
posted by:
Rover3500
The interior quality of the Crysler group products is probably the worst of all the major manufacturers right now. I would say even the Korean cars have better materials and fit and finish. Its a shame because when Chrysler gets it right, they produce knockout cars - 300 was and still is cool.
But they have to realise that the bar has risen. These sorts of interiors are not acceptable in a modern car. Their styling also seems to have gone off the boil with both the sebring and Avenger lacking any cohesive design cues. Quite frankly, its hard to understand what they are playing at…its fairly obvious they are shoddy.
12/25, 9:45 AM
posted by:
CarStar
I currently drive a 2004 Dodge Stratus SXT as a second car and I don’t see a problem with the interior. It is relatively basic but I didn’t buy the car for interior appointments. If I wanted a flashy interior I would get a Jaguar.
12/25, 1:07 PM
posted by:
tripleonefive
I say out of the unreliable low resale American car companies (all of them ) the interiors of Chrysler are probably the worst
Of course the Koreans are better A friend of mine has a new Kia Optima and the interior was great and the new 2009 Hyundai Sonata interior has really stepped Hyundai’s game up and they are serious about the family car segment. The Malibu can forget it
The Sebring interior is ok in the right colors All they basically did was copy the VW Passat but with poor execution. Chrysler needs better materials and better leather on the seats.
The Sebring also needs some thinner front lights like the Nassau concept
Chrysler needs to drop the 2.7 V6 and stick with the 2.4 and 3.5 and maybe a diesel later on and they should be fine
I like what Cerebrus is doing and hopefully they can get Chrysler to a point where they are competitive with import players
12/25, 2:08 PM
posted by:
tripleonefive
If it’s Gm Ford or Chrysler, then its total CRAP !
12/25, 2:18 PM
posted by:
The Stig
Hey Nardelli - you can do it, we can help.
12/25, 2:49 PM
posted by:
C6Racer
Bull****, you´re not THE Stig.
12/25, 5:46 PM
posted by:
johnnycanuck
Carstar: the previous generation Sebring/Status look better inside and outside. They only thing I’d like in my ‘06 Sebring from either of them is the 3.5.
Also, any idea how 11 horse disappeared in the 2.7 between ‘06 and ‘07? Something to do with flexfuel?
12/25, 5:52 PM
posted by:
jjayc08
…They say, his left nipple is in the shape of the Nurburgring…
12/25, 5:53 PM
posted by:
jjayc08
Johnny- I think part of it was either:
-Flexfuel (which I can say that it did make a decrease, although I’m not sure if it’s the rating your thinking about)
-New ratings from Chrysler.
12/25, 6:40 PM
posted by:
A4
hahaha shucks i thought Chrysler realized how hideous the sebring was on the outside. oh well.
12/25, 7:03 PM
posted by:
autonut
Horse power was adjusted by all manufacturers last year to adhere more to the standard. I think SAE is being equated to DIN. DIN is European measure and although both standards measure “horse power” European horses were alway a bit more potent. After adjustment/alignment all cars “lost’ some power in reporting.
12/26, 8:02 AM
posted by:
Get Real
Chrysler interiors were garbage from the 90’s.
They copied Ford with cheap plastic everywhere.
Main problem with Chrysler is it falls apart soon after purchase.
The finish rubs off and things start rattling all over.
12/26, 9:29 AM
posted by:
SwerveEarly
WOW 1115 really loves his mid-level families sedans, such passion for boredom. He must run straight to the bathroom with some lube when his mom hands him the new consumer reports every month.
12/26, 10:27 AM
posted by:
cookie4me
I agree with vlphil, take the rakes out of the hood and re-do the c-pillar. What is with that funky door line in C-Pillar of all the recent Chrysler products? Its just ugly! I really like the exterior on the Sebring Convertible but please change the C-pillar on the sedan! I’m glad to see it took new ownership before someone realized that interiors were on the bottom rung in the industry.
12/26, 10:56 AM
posted by:
mazdaman
I think an interior overhaul combined with minor exterior tweaks might improve the Avenger’s chances in the market. I think the overall “mini-Charger” exterior design is attractive and uniquely “Dodge”. I would also like to see Chrysler LLC make this car more competitive by offering a 4 cylinder/6 speed automatic combo instead of the current, outdated 4 cylinder/4 speed auto combo. I believe the Avenger could be a salvage worthy product if Chrysler LLC is serious about correcting its shortcomings.
On the other hand, I think the Sebring will need more than an interior redesign to help its sales performance. The awkward and garish exterior design needs to be addressed as diligently as the interior design. I’m not sure if cleaning up some of the exterior details would be enough to enable it to make more of an impact in the midsize segment. At the very least, I think it would require a complete restyling of the front and rear of the vehicle as well as removing the large black plastic slab from the C-pillar.
I still can’t believe that Daimler would have allowed Chrysler to release such subpar vehicles into the market, especially in such a competitive segment. Even if the products didn’t have a Mercedes three pointed star attached to them, it still made Daimler look bad. I really hope that Cerberus’ efforts can elevate Chrysler’s fortunes and reputation.
12/26, 11:01 AM
posted by:
CarStar
Let’s face it, it was a mistake for Daimler-Chrysler to let go of the Tom Gale design team. Maybe Cerebrus-Chrysler can hire the whole team back.
I would also suggest they take the shortened Challenger platform and use it as the basis for the next generation Avenger. Chrysler should skip FWD altogether and become the RWD and 4WD leader in Detroit. Nissan could supply their small car needs-not Chery-please, no.
I like my 2004 Stratus, which is nearly 4 years old, the styling is especially well done and distinctive, the interior is okay, and the only mechanical problem with 54K documented miles is the windshield washer stopped working. Some of the comments above are from people who remember the old Big Three way of building cars.
12/26, 8:00 PM
posted by:
zoomzoomr
Nice posts mazdaman and CarStar.. very thoughtful reflection on Chrysler’s legacy and heritage. It is a shame that Daimler let the production vehicles slip into such disastrously overwrought designs, particularly in light of the incredibly styled concepts Chrysler showed during the same period! Having driven a rental Sebring earlier this year, I can attest to the hard plastic dash and glare-prone chrome shifter surround as design distractions. Hopefully the new management can achieve their goals.
12/26, 11:29 PM
posted by:
CarStar
Right zoomzoomr and MazdaMan…the difference was that previous lineups of Chrysler vehicles were well done right out of the box. Chrysler had a string of hits starting with the original Intrepid and Ram pickup… although the “cab forward” look was stretched too far on the second generation full-size FWD cars. That was right about the time of the Daimler “merger.”Daimler did not really share platform technology until the Crossfire and the new RWD 300, Magnum and Charger came along. These designs are successful because they are
well- built RWD designs that outclass Ford, GM, and most imports. They continue to sell well despite high gas prices. Avenger and Sebring were not thoroughly developed-possibly because Daimler was planning on
pulling out before last February and wanted a hasty
re-skin to attract suiters. They were trying to
capitalize on the success of the RWD designs but the execution is not as successful. Now, the newer designs appear to be more overly conservative in lieu of the Sebring/Avenger criticism. From the looks of the latest Dodge car and truck concepts, the flat styling looks too
bland. This is okay for imports but not for US brands. That could be a problem for sales because Dodge is known for accentuated styling and Chrysler for graceful
allure. If Chrysler really wants to make noise in the mid-size segment it has to offer something no one else has- RWD mid-size cars that are stylish and fuel efficient. The Challenger may be the right platform
for a sedan that captures the public as the full-size RWD models have.
12/27, 4:39 AM
posted by:
Rover3500
1115 has serious issues…
12/27, 8:58 AM
posted by:
Htay9500
chrysler finally wakes up.
01/07, 6:07 PM
posted by:
jackjimturkey
The Patient is dead.
Veda: “I’d overhaul the whole car instead of just the interior.”
That’s the way to do it, just scrap these two losers, and bring in something new from the ground up.
johnnycanuck: “I hope Nardeli remembers he’s not still with Home Depot, otherwise we’ll end up crown moldings on the headliner and ceramic tile on the dash.”
That’s good!
Blakkarr: good, post on December24 at 6:59 pm
115: “The Sebring interior is ok in the right colors.”
No, the Sebring is just a Loser.
SwerveEarly: “WOW 1115 really loves his mid-level family sedans, such passion for boredom. He must run straight to the bathroom with some lube when his mom hands him the new consumer reports every month.”
That’s worth a near-laugh. If I weren’t at work, I’d probably at least chuckle.
Comment by mazdaman: “I still can’t believe that Daimler would have allowed Chrysler to release such subpar vehicles into the market, especially in such a competitive segment.”
One again, you’re talking sense. This is an embarrassment.