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Early look: Chrysler’s new logo

11/03/2009, 10:30 AM

By Nick Aziz

It’s not that often that an automaker gets a new logo, but for a company that’s trying to reinvent it self, it should comes no surprise that Chrysler has developed a new emblem. A drawing from the U.S. Patent and Trademark Office depicts a winged logo that draws on the company’s traditional branding.

The original winged Chrysler logo featured a more abstract design, while the logo of the late 1990s was more similar to this latest treatment. The winged look was scrapped by Cerberus after it acquired Chrysler from Daimler, but it appears that brief hiatus is coming to an end.

The new logo is the sleekest and most modern interpretation of Chrysler’s wings yet. Absent is the corporate pentastar or the traditional wax seal with a ribbon. The word ‘Chrysler’ is simply embossed in the middle of the wings.

The current image is low-resolution, but stay tuned for the official unveiling tomorrow. The Dodge brand is expected to receive an overhaul as well, but details remain unknown.

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11/03, 12:21 PM

posted by:

A4

Aston Martin much?

11/03, 12:23 PM

posted by:

johnnycanuck

Can I get mine to say Aerosmith?

11/03, 12:24 PM

posted by:

strongbad

I like it, but since its so wide, I guess it will always have to be integrated into the grill somehow. Anything’s better than the Pabst Blue Ribbon they had in the 90s.

11/03, 12:26 PM

posted by:

Hazdaz

I know everyone is going to say that a new logo is the last thing that Chrysler needs right now, but lets be real – new models are coming, but won’t be here for at least another year or three. A new logo isn’t going to change anyone’s decision to buy or not buy a Chrysler, but it does help break the company from it’s past. The logo looks nice and modern, and hopefully the next-gen cars will also be nice and modern.

11/03, 12:30 PM

posted by:

JSi

cheap version of AM’s beautiful logo …

11/03, 12:31 PM

posted by:

superman

Can we say Liptstick on a pig

11/03, 12:32 PM

posted by:

superman

Lipstick*

11/03, 12:33 PM

posted by:

And The Winner Is…

If the new cars look as good as the logo, they might be on to something. Note to Chrysler: DO NOT PUT THIS NEW LOGO ON THE SEBRING!!!

11/03, 12:38 PM

posted by:

shaver

Looks sharp, how well will it hold an edge though?

11/03, 12:42 PM

posted by:

A4

Apparently not, superman. :)

11/03, 12:44 PM

posted by:

johnnycanuck

eees funny cuz he spelt it wrong!

11/03, 12:46 PM

posted by:

JakeK66

That’s funny – the only thing I liked was the logo on the Chryslers – to me this looks a tad generic.

11/03, 12:50 PM

posted by:

DenverGuy217

Hopefully they pick a nice font when they spell FIAT on it …………..

11/03, 12:51 PM

posted by:

aesir

The Pabst Blue Ribbon was the original logo…

Anyway, this is nice and clean. Should be interesting to see what happens.

11/03, 12:56 PM

posted by:

CarResearcher

A symbol that the company will fly off into the sunset in the future. Fiat will end up being the new Chrysler Corporation….watch and see.

11/03, 12:58 PM

posted by:

superman

touche A4…apparently i cannot

11/03, 1:06 PM

posted by:

johnnycanuck

I’m more interested to see what the Dodge logo will be. If the truck division is now the Ram it’s going to have to be something quite different. I vote for Al Bundy behind the wheel of his ‘74 Dart.

11/03, 1:07 PM

posted by:

worst 3

i like it more then there last one witch looked like a logo for beer or something alcoholic.
I would like to see the pentastar to be put in or or brought back is some way. not the one all filled in just the out line part.

11/03, 1:07 PM

posted by:

JakeK66

CarResearcher – You mean Fiat is going to go under – or Chrysler is just going to be Fiat in the future? If it was the second – you’re right – Chrysler will cease to exist as this is just a way for Fiat to reach this market. Chrysler name will stick around, for now, but I don’t know for how long. Dodge will eventually be dead and Jeep will be with the Ram truck brand and be sold off if Fiat is not successful in the next 10 years.

11/03, 1:14 PM

posted by:

atoms

now if they can make the sebring not an embarrassment to be named after the storied track…

11/03, 1:22 PM

posted by:

idrinorbarsaku

wtf? I looked at the pic before reading the headline and thought it was going to have something to do with aston martin…damn was I wrong!

11/03, 1:29 PM

posted by:

chryslercurse

how about a big middlefinger

11/03, 1:31 PM

posted by:

aesir

Yeah… Mopar has never paid proper homage to that track anytime they used the name Sebring….

11/03, 1:36 PM

posted by:

RaineMan

So… is that Chrysler Martin or Bentler?

11/03, 1:38 PM

posted by:

teddyc73

What a shame. The current logo is such a great design.

11/03, 2:19 PM

posted by:

Go Saab

Logo?

11/03, 2:42 PM

posted by:

KarLoveBoy88

A4 I was thinking the same. But its nice. I like it

11/03, 3:48 PM

posted by:

Borat

Watch out competition, they’ll be selling now!

11/03, 4:03 PM

posted by:

Blakkarr

You guys trying to take pot shots on this emblem for looking something like Aston Martins really do not know what Aston’s mark looks like. Further where was this when Mini showed up again? That looks even more like Aston Martin’s mark. The winged emblem is no more and exclusive design trait or motif than a circular one, or a rectangular one, and so on. Get over your cheap shooting selves.

This looks good. I would simply hope the cars this mark is attached to look and are at least as appropriately good as well.

11/03, 4:24 PM

posted by:

The Stig

Chrysler’s logo is simple to visualize – tubular, wound in a decreasing radius and increasing height. Pinch the tube closed at the top … you got it!

11/03, 4:57 PM

posted by:

AutoCritical

Yeah, It does look better than the older logo in my opinion. But just like most of you are saying, it is somewhat similar to other badges out there.

Dare I say, this design seems more minimalistic than the Aston badge. One could argue the Aston badge almost looks similar to other non-automotive logos as the ‘wings’ theme is quite a general theme…

11/03, 5:12 PM

posted by:

Genesis101

Forget Aston Martin… Thunderbird much???

11/03, 5:21 PM

posted by:

NRG

I like it. It’s not too bad. They should update it since they will practically be re-inventing themselves. Below is an excerpt from AP today about Chrysler. The story also mentioned GM and Ford, but I only copied the the Chrysler part of it. LLN, why wasn’t this mentioned? It’s automotive news. Looks like you guys fell asleep at the wheel. Lol. I included the link.

“Chrysler, the maker of the Chrysler, Dodge, Jeep and Ram truck brands sold 65,803 vehicles last month, up 6 percent from September. That was when its sales slumped because dealerships could offer few popular models. The automaker, which is announcing a new product strategy on Wednesday, is aiming to show steady improvement from month to month.

Looking to boost November sales, Chrysler will offer a slew of new incentive programs this week. The carmaker will offer 0 percent financing for up to 48 months on all its vehicles, and a no-cost maintenance and service program its Jeep and Chrysler brands. Buyers also can opt for $2,500 off their purchase if they don’t take the no-interest financing. The deals begin Wednesday and run until Nov. 30.”

http://apnews.excite.com/article/20091103/D9BO8GMO0.html

11/03, 5:44 PM

posted by:

Rafa LL

Throw it on an Aston and not even the owner will notice, seriously is cool but it needs to be more different from AM.

Make it a Golden “$” and it will sell more.

11/03, 5:53 PM

posted by:

snoogah

if theyre only going to use this logo thats retarded, if theyre gonna use this they need to use it with another more compact logo like the difference between the circle saab logo and the written saab logo with the little wings

11/03, 6:22 PM

posted by:

h82w8

YEAH! Now the PT Cruiser looks much better. As does the Avenger, 300 and minivans.

If they had just done this logo a few years ago, they would never have needed a bailout.

Did Nardelli sketch this on a Pee-Che folder on his last day?

11/03, 7:41 PM

posted by:

aggie531

At least its not green. Cough-cough GM cough-cough.

11/04, 2:00 PM

posted by:

SomeGreek

Now put that on a steering wheel.

11/05, 10:27 PM

posted by:

ltlPony

I saw batman throwing one of those (Batarangs I think)

 
 
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