It’s not that often that an automaker gets a new logo, but for a company that’s trying to reinvent it self, it should comes no surprise that Chrysler has developed a new emblem. A drawing from the U.S. Patent and Trademark Office depicts a winged logo that draws on the company’s traditional branding.
The original winged Chrysler logo featured a more abstract design, while the logo of the late 1990s was more similar to this latest treatment. The winged look was scrapped by Cerberus after it acquired Chrysler from Daimler, but it appears that brief hiatus is coming to an end.
The new logo is the sleekest and most modern interpretation of Chrysler’s wings yet. Absent is the corporate pentastar or the traditional wax seal with a ribbon. The word ‘Chrysler’ is simply embossed in the middle of the wings.
The current image is low-resolution, but stay tuned for the official unveiling tomorrow. The Dodge brand is expected to receive an overhaul as well, but details remain unknown.
