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Chrysler’s Nardelli: Chrysler open to more Nissan-like partnerships

05/28/2008, 11:02 AM

By Drew Johnson

Chrysler has already inked a deal with Nissan that will see the Detroit-based automaker selling a Chrysler-badged Nissan-made small car in the U.S., and it looks as though Chrysler could be signing more of those kinds of deals in the coming years.

Chrysler CEO Bob Nardelli says that he is open to buying more models from other automakers, as long as it makes fiscal sense for Chrysler. “We will not suffer from the not-invented-here syndrome,” Nardelli told the Detroit Free Press. “If we can have similar arrangements … and it makes financial sense and supports our dealer network relative to what customers are telling them they want, we’re going to go do it.”

Nardelli also said that Chrysler has sped up its small car development in the face of $4 a gallon gasoline and is gambling on hybrids and electric vehicles to be the technology of the future. “Hybrid, electric — if you’re at the roulette table, those are the two numbers we’re betting on,” he said.

Chryslers first hybrid vehicles — the Chrysler Aspen and Dodge Durango – are set to go on sale later this year.

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05/28, 11:18 AM

posted by:

F451

The sooner Cyberus cans Nardelli, the sooner Chrysler might stand a chance of actually turning around.

05/28, 12:13 PM

posted by:

howsmydriving

Partnering with Nissan could be a good thing.

05/28, 12:19 PM

posted by:

xyunya

I think Chrysler is planning all the right moves. Now we will see if Chrysler team can execute. I don’t believe Nardelli does anything on his own: he just speaks for the team. This is not Home Depot, where he was the king, he is hired gun now.

05/28, 12:37 PM

posted by:

mayer_ray_nagin

I want my small Alfa.

05/28, 12:41 PM

posted by:

RaineMan

So it’s going to be the Chrysler/Dodge Neon returning as a Nissan Versa rebadge?

Can we get the 370Z rebadged and call it the Conquest?

05/28, 12:46 PM

posted by:

xyunya

MiTo

05/28, 12:55 PM

posted by:

jumpoffit

just stuff the RB26DEtt into any Chrysler car and call it a day :)

05/28, 1:31 PM

posted by:

LJ

In my area, a Chrysler dealership, that was opened for over 82 years, just sold their last cars, and closed, due to lack of sales.
One guy(about 60)..his brother owned/ran the Chrysler dealership, now works for GM as a salesman.
I know. I test drove the Malibu in March, and he was the guy who went with me on the test drive(I knew him from when we looked at some Chrysler products in November 2007).
So..the closest dealership now is about 20 miles away(a really Small dealership). Any dealership close to the size of the one that closed is 30-40 miles, any direction.
People around here don’t like to drive much, to buy cars… so they’ll stick with used, or Chevy or Ford(some do buy foreign,maybe 15-20%, and are willing to drive 40 miles to buy a Toyota, Nissan,etc…).
Anyhow… I don’t know.
What happened with this Chinese(Chery) car?
Where’s the Dodge Hornet they were going to build, and supposedly sell next year(almost the same length of the Scion xD)?
If they somehow took the Versa 5 door platform, and dropped a Hornet-styled body on it(CVT Versa is 0-60 in 9-9.5 seconds..depending on which articles you read..which is fast, for a small car, and around Mid-30’s MPG)and made it 16-17K… could be interesting.

But then, if I had to drive 30-40 miles to a dealership…there’s other alternatives.

05/28, 1:33 PM

posted by:

LJ

Oh, I am wondering why they are worrying about hybrid trucks/suv’s, when(except maybe Ford Escape hybrid) aren’t selling(over at Chevy, I heard).
People want cars..now..with 35-50 MPG..not a SUV with 22 MPG(hybrid), unless they use it for work.
My neighbor’s mid-sized truck Sits in his driveway these days, unless he uses it for real work(not just getting groceries anymore). He got a used small car, for driving around.

Chrysler better get something out by 2009..Fast!

05/28, 1:53 PM

posted by:

RaineMan

I think we are going to begin seeing a lot of 3-car households in the states here soon. The daddy is keeping his truck or big SUV b/c the dealerships give you crap for trade-in on them (or nothing at all)… mom still has her small SUV or minivan… and now they are buying a used small car to have as a gas sipping way to get around town.

05/28, 2:24 PM

posted by:

johnnycanuck

In NASCAR a lot of crew chiefs follow a simple rule whan it comes to strategy: do what the leader does. The current leader in the automotive kingdom is Toyota. Chrysler would be wise to emulate them especially when it comes to hybrids.

05/28, 2:38 PM

posted by:

xyunya

RaineMan, I agree that people will abandon monster trucks, but there is limited number of used small cars. And nobody is building small used cars. So people will buy small new cars and choices are limited:
Chrysler: Caliber; Jeep (”girly”/highway new Jeeps with 4 cylinders)
Chevy: Cobalt, Malibu 4 cyl
Ford: Focus, Fusion (4 cyl).

Now, my guess is that Ford(GM) marketing decided that more expensive car means bigger profit and 4 cylinder models as scare as water in Arizona. Which leaves buying public with Honda, Toyota, Nissan, Hyundai. I am sure that this post will produce storm of posts explaining to me that 8 cylinder Tahoe is much better build and fuel efficient then Fit.

05/28, 4:06 PM

posted by:

NoNameDenton1

If talks go well with Alfa Romeo, maybe we wil get Alfa based Chrysler’s (Would give Chrysler the upscale feel that they want).

 
 
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