As if battling waning consumer wasn’t bad enough, automakers are also facing a sharp increase in commodity prices. Many automakers have already announced price increases to offset the higher raw materials costs and Chrysler will follow suit for the rest of 2008 and on into 2009.
The number three U.S. automaker has announced that it will raise pricing by 2 percent across the board beginning June 16. The announcement was made to dealers last week by Chrysler co-president Jim Press and Chrysler’s North American sales head, Steve Landry.
“The average 2 percent increase brings total model year price increases in line with key competitors,” Chrysler spokesman Stuart Schorr told Automotive News. “It does not affect vehicles already in dealer inventory. Incentives would not be changed.”
The price hike will impact Chrysler vehicles built through the company’s summer buildout, and will continue on into next year.
Chrysler has already announced that the 2009 Dodge Challenger SRT8 will carry a $2,000 premium over the 2008 model, but that spike is well above the planned 2 percent increase. Since the Challenger is more of a niche vehicle, the extra 3.5 percent price increase is probably due more to high demand than high commodity prices.



06/16, 10:46 AM
posted by:
F451
Fire Nardelli; sell Chrysler to real company.
06/16, 10:48 AM
posted by:
Jigs
its magic Tata! or was that Tadaa?
06/16, 11:50 AM
posted by:
mayer_ray_nagin
I guess somehow Chrysler needs to cover the cost of those $3 gas cards.
06/16, 2:29 PM
posted by:
brassmonkey
Increase 2%? Isn’t that the wrong direction?
06/16, 3:28 PM
posted by:
bolex
…just the price of everything going up, including metal.
06/16, 5:05 PM
posted by:
Jordan
is that pronounced “cursler?” they are cursed, you know.
06/16, 5:37 PM
posted by:
DeansterTJ
The few hundred people interested in Chrysler priducts are the only ones who care at this point.
06/16, 6:20 PM
posted by:
NoNameDenton1
Makes sense with the cost of materials rising, the other companies will have to do that as well.
06/16, 8:58 PM
posted by:
The Stig
Charging 2% more for one of the worst made products ever is a nonsensical business move.
06/17, 1:20 PM
posted by:
ktulu
prices go up, as0o prices go up