Citroen feels an increased interest in diesels could allow the brand to succeed in North America. "North America is talking about diesels," Citroen's Banzet says. "In Canada they are a good move for the environment. With the particulate filter, the diesel is the best answer today."
Ward's speculates Canada may be something of a beachhead into all of North America. In other words, if things go well in Canada, the United States might be next.