Chevrolet ’s marketing manager for small cars, Brian Brown, says that transaction prices – and also profits – are up for the compact Chevrolet Cobalt. General Motors has long had difficulty selling small cars profitably in the U.S., but with fuel costs on the minds of many buyers, sales, and thus profits, are up for the Cobalt.
Brown told Automotive News that profit per Cobalt sold is up 6 percent since last year and sales overall are up nearly 10 percent for 2008. Sales were down in August for the Cobalt, but GM says that’s because supply was down. All of this bodes well for the upcoming Cruze compact.
Demand for the Ohio-built Cobalt is partially up because of GM’s push for more efficient models and marketing, like the efficiency-oriented Cobalt XFE.
