While Coda's first offering, the compact Sedan EV, starts at $38,145, the new EV will be close in price (after government incentives) to entry-level gas-powered vehicles in order to appeal to a wider range of consumers.
Its unclear whether the jointly developed EV, which will be underpinned by an existing Great Wall model, will take the form of a car or crossover. It will be sold as a Coda in the U.S. and as a Great Wall in China, although the companies have yet to decide on European branding.
The EV is expected to launch in the second quarter of 2014.
