Around this time, six years ago, Chrysler posted an operating loss of more than $500 million. The bombshell prompted the elimination of 40,000 jobs and massive restructuring. Yesterday, the automaker warned it will likely post an operating loss of at least $600 million in the third quarter — effectively a repeat of the automaker’s previous implosion. Detroit News columnist Daniel Howes says this is proof market changes — like rising gas prices and a shift away from SUVs — can hurt a carmaker deemed “fixed.” His conclusion? “The process of reinvention doesn’t end, meaning no matter how many Chrysler 300 s you build — no matter what you call them — you’re never ‘back.’ That’s so yesterday.”
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