By Leftlane Staff
Thursday, May 4th, 2006 @ 6:14 pm

Detroit News columnist Daniel Howes has written an interesting column on Ford ’s new “Bold Moves” ad campaign. How about a “sorely needed kicker,” he suggests, “Do it right the first time.” Howes says Ford needs to focus on bold cars and going the extra mile. He points to the success of the Mustang and new F-150. “They did it last year with the red-hot Mustang. Accolades keep coming, sales are steady and pony-car wannabes aren’t whining that the convertible isn’t yet available or the more powerful engine isn’t coming until next year. They’re already here.” They did it two years ago with the F-150 pickups, too, he says. “That’s why half-steps on credible products like the Fusion midsize (anymore torque in that 3-liter engine?) or missteps on its Lincoln Zephyr or no step at all with the Five Hundred sedan and Focus compact are so galling.”

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