By Nat Shirley
Friday, Aug 17th, 2012 @ 1:08 pm
 
Following the introduction of the updated SRX crossover and all-new ATS and XTS sedans this year, Cadillac is set to revamp the remainder of its lineup and add a luxury plug-in hybrid in 2013.

Speaking at an event held prior to Pebble Beach Concours d'Elegance, Cadillac marketing VP Don Butler revealed that the brand will introduce the next-generation versions of the CTS midsize sedan and Escalade SUV in addition to the new ELR plug-in next year.

The first to be revealed will be the ELR, which Butler said will make its official debut in a year at Pebble Beach and use a drive train that follows an evolution of the Chevrolet Volt's architecture. Next will be the new CTS, which will migrate to an extended version of the ATS' Alpha RWD platform, and the new 'sclade, which is expected to buck the crossover trend and remain a body-on-frame SUV.

The Escalade has always been a high-profit, high-visibility product for Cadillac, and Butler says that "from seeing and living with the exterior and interior of this all-new vehicle that will be coming, we will clearly raise the bar even higher. It's a terrific vehicle and will clearly be the flagship of the brand."

Hinting at what is in store for Cadillac beyond 2013, Butler said that the brand wants to fill the remaining gaps in its lineup and is currently working on more new models than at any other point in its history.

Reporting and gallery photos by Mark Elias