The Chevrolet gold bow-tie logo may become more prominently placed on the brand’s performance offerings in the coming years, according to General Motors Vice President of Design Ed Welburn. Mr. Welburn spoke about the future of Chevrolet design on the weekly Autoline Detroit TV series. Welburn said there will be increasing design synergy across Chevy models, with a common design theme becoming obvious in the coming years.
When host John McElroy pointed out that the gold bow-tie emblem doesn’t appear prominently on the Corvette, Welburn responded by saying this is likely to change. “The gold bowtie will be there,” he said. “There is a strong siganture grille that we are develpping for all Chevys,” Welburn explained. “We will depart a bit in the grille area [...] but that bowtie will be there on every Chevy.”
Traditionally, GM has refrained from putting the Chevy logo on the Corvette because the brand is typically associated with more economical vehicles. GM may now wish to associate the Corvette more closely with Chevy in an effort to improve consumer perception of the brand.
09/29, 12:48 AM
posted by:
Thomas
Corvette doesn’t need it though…
09/29, 1:01 AM
posted by:
Shawn1982
Agreed, Thomas. The less uniformity with the rest of the current line the better. Leave the performance vehicles alone.
09/29, 1:03 AM
posted by:
nowei
so…
he’s basically saying we’re going to make sure we put a badge on all of our cars.
wow, newsworthy.
/no
09/29, 1:03 AM
posted by:
Thomas
Corvettes should stay with the “flaggy” thing.
09/29, 1:16 AM
posted by:
James
Put the bow tie on the rear and engrave “Kiss My Ass” on it so people who got smoked would get a nice greeting.
09/29, 2:34 AM
posted by:
Hidden_Hunter
what and people never associated the corvette with cheverolet before and they need a badge to remind them…
09/29, 5:54 AM
posted by:
nikee
over here in europe all kias are ‘rebranded’ as chevrolet (which hurts perception of the chevy brand enough already), and if they’ll put the chevy emblem on the corvettes, that’s just strange…
09/29, 7:33 AM
posted by:
90Z
Why do they need the bowtie on the vehicle? Don’t all GM vehicles already have that little silver, square GM badge to help non-GM buyers better identify GM products?
09/29, 7:34 AM
posted by:
lanapat7
In Europe the “rebranded” cars are not Kias, but Daewoos. Chevy is increasing its presence in Europe by leaps and bounds, making it one of its growth markets.
As to the Corvette, everyone knows its a Chevy. The logo in the steering wheel is enough.
09/29, 7:53 AM
posted by:
1c3d0g
It’s a Chevy, what did they expect? Logo or no logo, it’s still a kick-ass sports car for the price.
09/29, 9:43 AM
posted by:
Big Boy Combo
Its **** buy a 911
09/29, 9:55 AM
posted by:
Piablo
Big mistake. If corvette wants street credit, they won’t get it by being closer associated with economy cars.
09/29, 10:02 AM
posted by:
wenge
Seriously? Is there anyone out there that doesn’t know that the Corvette is from chevy? Are they that desperate to improve the Chevy name that they’ll hit you over the head with the fact that they also build the Vette? Hey hey hey… uh.. look what we make… yup that’s ous, we build that. Oh really? I had noooooo idea….
09/29, 10:08 AM
posted by:
BrokenCadillac…
^ lol ^
09/29, 11:22 AM
posted by:
Asher
So after this entire article and 15 comments, what you’re trying to tell me is that Chevy makes the Corvette??? Talk about ruining my weekend – I had always thought it was made by Suburu…
09/29, 11:38 AM
posted by:
doublearon21
Dumbest move they could possibly make, the vette i believe has never had a chevy bowtie, don’t fuk with its heritage, if i were GM, besides their trucks, the vette is the only thing I would be prouf to say i make, why would they want to associate it vehicles that they aren’t proud of and quite honestly suck. LEAVE THE BOWTIE OFF!
09/29, 11:40 AM
posted by:
buenos
Perfect… one more badge to fall off….
09/29, 12:10 PM
posted by:
Phileas Fogg
That’s moronic. Another reason I hate Chevy.
09/29, 1:33 PM
posted by:
Driven
Lutz must be determined to run GM into the ground. If it isnt broke, dont fix it. The corvette line isnt broke, so why position it with the rest of the failing GM line? The benefit may be a few economy sales at the cost of corvette sales.
Lutz should stick with the classic vette logo and use advertising to bump up the perception of the GM brand by using vetts in ads with their poor selling models.
09/29, 1:53 PM
posted by:
Big Boy Combo
Doesn’t the classic vette logo incorporate the chevy bowtie anyway
09/29, 2:35 PM
posted by:
Impulsive
With that interior, they need to homologize the line of Chevys … it NEEDS that badge.
09/29, 9:01 PM
posted by:
Jameson
Is it a bowtie or a boat anchor?
09/30, 12:14 AM
posted by:
Egbert Souse
This is actually some bad news
09/30, 10:59 AM
posted by:
YourNameHere
and the golden era of the corvette ends…oh well im a 911 guy
09/30, 5:23 PM
posted by:
Brian
Good marketing decision. Also, if you’re a true Corvette fan, then you must be a true Chevy fan.
09/30, 7:02 PM
posted by:
J.A.N.E.
Agreed.Adding the bowtie says what Chevrolet is all about.Something good.What about both?The flag and the bowtie.Chevrolet means no nonsense,really,like the hide of a rhino,impossible to bash.
10/01, 10:26 PM
posted by:
angelo
The difference should be minimal. Any American who does not know who makes the Corvette is probably no American at all. (and I’d be suprised if Chevy sells many Covettes abroad)