By Leftlane Staff
Thursday, Aug 10th, 2006 @ 7:31 am

Environmental groups are appalled with McDonalds for putting toy Hummers in children’s Happy Meal boxes, according to the New York Times. Called the “Hummer of a Summer” promotion, the campaign also features TV and radio ads, which started running this week, feature a family riding in a Hummer on the way to McDonald’s. “The technology is passe,” said clean energy analyst Brendan Bell. “For the H1 and H2, they’re running it off an engine that hasn’t been fundamentally redesigned since 1950s. What the next generation needs is better technology in our vehicles so that we can cut our dependence on oil and curb global warming.” In a written statement, Bill Lamar, McDonald’s chief marketing officer, said the promotion was intended to bring “the fun and excitement of Hummer vehicles” to “McDonald’s youngest guests.”

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