wow….

I can never understand why the Benz name was dropped except for the fact it would be too long with “Chrysler” in the company name when they merged.

In China and Hong Kong, Mercedes are known as Benz after the phonetic translation.

Dr. Z in the hizzy

Did the shareholders also vote to improve quality or are benz’s these still going to continue to be overpriced P.O.S’s?

I hope they start making good cars again some day.

well that was a no-brainer… is there anything more embarrassing in the auto industry than being associated in any way with Chrysler?

youre right madcapp…mercedes are **** right?

Why drop the name of the founder? Fuhrer was the normal one in that country!

I hope they get their act together since BMW overtook them in 04 as the number german lux brand. The new cars are beginning to look awesome.

Doesn’t the name “Daimler” also belong to Ford because of Jaguar?

well that was a no-brainer… is there anything more embarrassing in the auto industry than being associated in any way with Chrysler?

Comment by jonmiles, posted on October4 at 10:14 am
. yes there is, its being associated with daimler, the destroyer of once profitable car companies.

i really like the look of the car in the picture, and i shouldnt talk crap because gm/bmw/and daimler all worked really well together with the dual mode hybrids.

I don’t like the look of that car

Daimler AG: such a short little name. At least Kia Motors ends with Motors. Also, you’ve got a point there, Commodore. Ford should do something: Ford should sue Daimler for the Daimler name infringement too.

Ford gave the ok to use the Daimler name. It was posted a few months ago.

Daimler Benz was one of the first car companies after merger between Daimler and Benz. It is difficult to copyright name especially the one which was used in the same industry first.

TOZO: Ag is the German equivalent of “Inc.” or “LLC.”

Oh yea, I remember that neko. But it shouldn’t matter anyway – in this case its the name of a company whereas Ford only uses the Daimler name as the highest trim level on Jaguar XJs in some markets. In America though, they have stopped using Daimler and now use Vandes Plas or something.

Benz, Daimler, and Maybach were the founders of Mercedes pretty much. Mercedes Benz and Maybach are already nameplates, as long as Daimler doesn’t become a nameplate there should be no dispute here

Trademark matters every bit! It is company asset! It does not matter what the history of the name is. Trademark can be bought and sold and can expire due to non-use as well. Unless you follow all the rules, it is hard to obtain right to a name in multiple countries. In the U.S., Ford owns the right to the Daimler mark in the automobile industry. Sure, you can make an argument that calling a company “Daimler” vs. a model name or trim name is not the same, but the bottom line remains if it will create confusion to the average consumer.

A few years ago, Ford lost the case to use “Futura” to a tire company. Therefore, we have the Fusion now. This is an example of the broad mark protection. Tire and model name, who would have ever confuse them? But the court disagreed. So I doubt Daimler-Benz would be able to use the name Daimler without Ford’s permission.

And the top trim of a Jaguar is Vanden Plas, not Vandas Plas. It was the name of another company in Belgium.

Maybach and Smart are pretty worthless in profit.

Even Chrysler is worth more than these 2 combined.

I don’t think Ford has enough money to sue anyone right now, let alone MB

DAG = DOG until they prove they can build reliable cars.

Vanden Plas is not the top trim in Jaguars. That’s the Super V8, or Portifolio.

jackjimturkey: you mean, BMW AG, Porsche AG, Volkswagen AG, & its subsidiary Audi AG, DaimlerChrysler AG & Daimler AG & all the other AGs are not coincidences??? That AG actually “MEANS” something?

The merger with american Chrysler was a mistake from the start. I know opposites attract, but this was not the case…