Shareholders have decided on a new name for the recently split Daimler Chrysler . After counting the votes, the company’s new name will be Daimler AG. In addition, Daimler’s car division — formerly known as Mercedes Car Group — will be renamed Mercedes-Benz Cars. The name change — which encompasses Mercedes, Maybach and Smart — was to honor one of the automaker’s founders, Carl Friedrich Benz. The Benz name was dropped 7 years ago when the company merged with Chrysler.
“The proud name of Benz will not only remain prominent, it will have significantly higher visibility,†said CEO Dieter Zetsche.
Several other Daimler branches will also be renamed as a result of the vote. Daimler’s commercial van arm will be named Mercedes-Benz Vans, its truck division will now be Daimler Trucks and Daimler Chrysler Bank will switch to Mercedes-Benz Bank.
