Stadium Cars, a car dealership located in New Zealand, typically lists one car per week with a reserve price of $1 - the equivalent of about $0.81 USD - in order to spur interest in the business. However, Stadium Cars got a little more publicity than it bargained for following a major slip-up in the listing process.
"I thought, 'Whoops', but it is what it is," Nokes told Australia's Drive. "You can only laugh about it."
Several dealers in Stadium Cars' position have opted not to honor erroneous buy-it-now prices, but the dealership has already delivered the car to its new owner. However, Nokes says the BMW will be the first and "only car we sell for $1."
