Any Chrysler dealership wanting to sell the automaker's all-new SRT Viper will have to cough up about a quarter of the super car's $99,390 price tag in fees and other chargers, a new report finds. The SRT Viper, which was previously sold as a Dodge, is scheduled to hit showrooms in November.
According to Automotive News, Chrysler dealerships wishing to sell the Viper will have to participate in a new two-tier SRT program.
The first step of the program requires a $5,000 investment that goes toward things like tools, training and signs. Although that $5,000 contribution doesn't give a dealer the rights to sell the Viper, it does land them preferential ordering an additional allocations of other SRT products, such as the Dodge Challenger SRT8.
For an additional $20,000, bringing the total investment to $25,000, Chrysler will allow a dealership to sell the new SRT Viper, granted the dealership meets certain customer satisfaction requirements.
Chrysler says the requirements are to ensure dealers are meeting the higher expectations of SRT buyers.
"The SRT cars are starting to pull in a very, very interesting demographic -- much higher income, much higher education levels. The customer is becoming more sophisticated," SRT head Ralph Gilles said.
