Demand for diesel-powered cars in the United States will grow faster than expected, a Bosch executive says. The German parts supplier believes diesel-powered passenger vehicles could make up 10 percent of the overall market by 2015.
Bosch previously stated that diesels would eventually make up 10 percent of the U.S. market, but the company didn’t expect that to happen until at least 2020. However, with a growing number of diesel models entering the U.S., Bosch expects diesels to reach the 10 percent mark by 2015.
In contrast, Baum and Associates is calling for diesels to make up just 6.5 percent of the U.S. market by 20125.
However, Lars Ulrich, Bosch’s director-diesel systems marketing, tells WardsAuto that more Americans are interested in diesel technology than ever. The company claims that a full 33 percent of American car buyers are interested in diesel technology.
About 50 diesel-powered models will be available in the U.S., but it remains to be seen if Bosch’s 10 percent target will come to fruition. Last year only 3 percent of all passenger vehicles sold in the United States were equipped with a diesel engine.
