Chrysler boss Dieter Zetsche — the man credited with helping get Mercedes back on track — will star in a slew of new Chrysler ads reminiscent of Lee Iacocca’s classic TV spots. Unlike Iacocca, Zetsche has a German accent and a handlebar moustache. Still, he’ll have more in common with Chrysler’s iconic pitchman than one might expect. “The Zetsche spots crafted by BBDO-Detroit are tailored to fit the former Chrysler CEO’s ability to convey the uniqueness of Chrysler products with the rectitude of a German auto executive,” explains columnist Daniel Howes. “Without taking himself too seriously,” of course.
New car price quote
Zero obligation price quote from a trusted local dealer.
06/23, 1:03 PM
posted by:
stick
He’s a pimp!
06/23, 1:08 PM
posted by:
mike
git er done….dieter…..he is so cool.
06/23, 1:44 PM
posted by:
Anonymous
Pet my monkey Dieter!
06/23, 2:13 PM
posted by:
1c3d0g
My Lovemonkey is my backdoor monkey. His name is Mike
06/23, 4:42 PM
posted by:
Jon
Can I try out the chicks for 30 days with a money back guarantee?
Jon.
06/23, 5:03 PM
posted by:
Delphi Buyout
How to lose any respect your employees had for you in one easy lesson. Way to go Dieter. Lose the hat.
06/23, 6:44 PM
posted by:
M
Dieter is the biggest loser. He revieved Mercedes but has driven Chrysler and Dodge into the ground.
06/23, 7:23 PM
posted by:
Dav
he looks like karl benz had he been a pimp. and worn a stupid hat. he’s old, so let him have this one.
06/23, 7:24 PM
posted by:
300k mile trep
dieters the man!
06/23, 8:57 PM
posted by:
dan
6… other way around. revived chrysler and dodge… encouraged the part-sharing that DCX claimed they wouldn’t do… resulted in the crossfire and LX… (the xfire wasn’t a sales success but you have to admit it’s hardly a poor car)… and did so well that he is NOW running mercedes. no, dcx isn’t exactly selling up a storm or even out of the hole, but it certainly isn’t hurting as bad as ford or gm
06/23, 9:55 PM
posted by:
Billy No Mates
The crossfire is a very poor car in looks execution and driveability. Mercedes sales are doing great, but Caliber, COmpass, new Sebring 300C Charger magnum commander all look like dogs dinners.
06/24, 11:00 AM
posted by:
Anonymous
Dumb idea. But maybe Dieter’s wife can serve the minors the beer…..
08/18, 7:39 PM
posted by:
Kathy Farrell
Dr. Zetsche,
08/18, 7:42 PM
posted by:
Kathy Farrell
8/18/06
Dr. Zetsche,
Would you ever consider making a Jeep Wagoneer again? I think that it would be a strong attraction to make people buy American again.
Kathy