Chrysler boss Dieter Zetsche — the man credited with helping get Mercedes back on track — will star in a slew of new Chrysler ads reminiscent of Lee Iacocca’s classic TV spots. Unlike Iacocca, Zetsche has a German accent and a handlebar moustache. Still, he’ll have more in common with Chrysler’s iconic pitchman than one might expect. “The Zetsche spots crafted by BBDO-Detroit are tailored to fit the former Chrysler CEO’s ability to convey the uniqueness of Chrysler products with the rectitude of a German auto executive,” explains columnist Daniel Howes. “Without taking himself too seriously,” of course.
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