Do Americans like European styling? According to columnist Jerry Flint, no. “My impression is that Americans just don’t think much of European design.” Flint complains that many U.S. automakers — like GM and Ford — take platforms and bodies from European subsidiaries and badge-engineer them for the U.S. market. He argues that Americans would prefer distinctive, American styling. “There’s no reason that we shouldn’t be able to design and build cars for our market profitably, building what our people like, instead of taking a second-best compromise,” writes Flint. Flint’s point is interesting, because Ford has recently committed to no longer imitating European designs. Nissan’s Bruce Campbell also said his company will no longer draw from European design.
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