RSS RSS Twitter Twitter
Leftlane - news, reviews, and info for the auto-industry
 
 

Dodge Avenger to go rear-wheel drive?

07/20/2009, 5:02 PM

By Drew Johnson

Since its introduction in 1995, the Dodge Avenger has always shared a common platform with the Chrysler Sebring. However, as Chrysler continues its quest for model diversity, the Avenger could part ways with its Sebring sister, instead borrowing its platform from the rear-wheel drive Dodge Challenger.

Rumors surfaced last month that Chrysler was considering moving its mid-size offerings – the Dodge Avenger and Chrysler Sebring – to a single rear-wheel drive platform, but a new direction is said to be gaining traction in Auburn Hills. In order to better differentiate the two mid-size sedan, Chrysler is mulling moving the Avenger to the Challenger’s rear-wheel drive platform while leaving the Sebring as a front driver.

The plan would also help Chrysler with its Genesis project. Under the Genesis plan, Chrysler dealers would sell all three of the automaker’s brands – Chrysler, Dodge and Jeep – under one roof. By moving the Avenger to a rear-wheel drive platform, it would ensure the two vehicles wouldn’t cannibalize sales.

“An emotional, sporty, rear-wheel-drive sedan would attract different customers, even if offered in the same dealership with a similar-sized front-wheel-drive sedan,” a source familiar with the talks told Automotive News.

The Challenger rides on a shortened version of Chrysler LX platform. The LX architecture also underpins the Dodge Charger and Chrysler 300.

If the Avenger does move to the LX platform, it will likely be built alongside the Challenger, Charger and 300 at Chrysler’s Brampton, Ontario factory. In order to keep the rear-wheel drive Avenger clear of the Charger’s market segment, expect a range of four- and six-cylinder engines.

A decision on the matter will likely be made in the coming months as the current Avenger and Sebring are set to be phased out by late 2010.

    Print This Post

New car price quote

Zero obligation price quote from a trusted local dealer.
 
 

07/20, 5:09 PM

posted by:

RaineMan

RWD… yes please?

07/20, 5:13 PM

posted by:

aesir

That’s an interesting move. I dare say I kind of like it.

07/20, 5:18 PM

posted by:

leftwingagenda

a move is definitely needed, the avenger isn’t really avenging much currently…

07/20, 5:26 PM

posted by:

05Z88Path

Making a mini-Charger sounds like a good idea. But can they really chop the LX platform up enough to do that? I guess we shall see!

07/20, 5:31 PM

posted by:

iluvamcars

It really should be the other way around because you pay more for a Sebring, plus the Chrysler brand is more upscale and is up that alley, while Dodge is the mainstream brand. They need to really work on repositioning Dodge as a mainstream brand and offer the sporty models as trims or performance editions. Chevy has its sports cars and also has performance trims for its mainstream cars, which are not designed with sport in mind like Dodge. I mean look at the current Avenger, a FWD midsize, but not good enough because they aimed for it to be a sporty vehicle, like the Charger, but that failed. But a RWD Avenger could compete fine with the Accord and the Altima and etc, as long as AWD is offered to level out the playing field.

07/20, 5:37 PM

posted by:

moparsalesman1

woohoo! vehicles are going to be fun again.

07/20, 5:39 PM

posted by:

Uncle Butch

Remember dat Avengers movie, dat was a bad movie, so I would never buy dis car. I was really let down, I never even finished da movie!

07/20, 6:07 PM

posted by:

johnnycanuck

iluvamcars, I disagree completely. While you’re right about the Chrysler brand being more upscale people naturally associate performance with RWD which seems to be the niche they want Dodge to fill. What I’m really curious about is where the 200C fits into this scheme. It is simply too stunning a styling exercise to not be capitalized on and quite frankly to attach the tarnished Sebring name to it would be automotive sacrilege.

I like the way Chrysler is thinking but their biggest hurdle is going to be getting these pieces out to the public in time to stem the bleeding.

07/20, 6:12 PM

posted by:

KarLoveBoy88

Although this car is very BLAH, a rear wheel platform can give this car some new looks, despite its boring and bland wanna be Charger looks. By the way, won’t this be the only rear wheel drive American mid-sized car? Just thought I’d mention it.

07/20, 6:23 PM

posted by:

Borat

Dodge Avenger to go rear-wheel drive – we’ll be lucky if it will go period!

07/20, 6:42 PM

posted by:

Blakkarr

That is strange. I’m not against the Avenger getting RWD, the name is still strong enough to afford another go around. But the Sebring really should be dropped for the 200C.

If the Sebring is to remain FWD then offer an AWD option. The Avenger Stormtrooper Concept, best Dodge concept since the original VIPER… and wholly producible, should be the blueprint for a FWD Sebring. You can have the RWD AVENGER, make a coupe version as well please, and have a hot AWD midsized CHRYSLER to show up along side.

Having thus would make Luxury shoppers at least less unhappy that they do not have to settle for some dumpy FWD only Lexus ES, or Buick Lecurne competitor. But I do have to think that Iluvamcars has a point that CHRYLSER should have have the RWD, and call it the 200C, while DODGE gets, finally, a version of the Stormtrooper.

07/20, 6:44 PM

posted by:

howsmydriving

Nice to have some good news on the same day that Honda announces no RWD V8 for Acura.

07/20, 7:22 PM

posted by:

carmaster4ever

can we just get a redesign????

07/20, 7:49 PM

posted by:

worst 3

this is good but it need to be a lot lighter then the lx platform, hopefully they will make a new platform for the 200c or a heavy modified lx and have the avenger be rwd and the 200c be awd as it more upscale. be nice with a good 4cyl with aroud 175hp and 31-34mpg as base and a Di 3.6 pentastar v6 with 315hp as r/t or srt 6 version and a middle 3.0l or 3.3l pentastar. also a 6speed auto and manual

i would think if they changed it to rwd it would bet a redesign too. and dodge is more sporty then chrystler is Chrysler.

07/20, 8:05 PM

posted by:

No More Oil For Toyota

.from what ive heard elsewhere, it’s the other way around. From what heard 200C is going RWD off the same Challenger LX, while Avenger is going to built off a FWD Fiat or Alfa….just what i heard but makes more sense since Chrysler is more upmarket than Dodge….just a rumor

07/20, 9:55 PM

posted by:

idrinorbarsaku

I don’t see why you guys are getting aroused by a piece of sh!t car getting rwd! I bet you the hyundai genesis would be better!!

07/20, 11:12 PM

posted by:

teahead

Get rid of the Sebring altogether.

CHrysler: 200c, 300c, T&C, some SUV?

Dodge: some small car, Caliber, RWD Avenger, Charger, Caravan, Durango, Nitro.

07/20, 11:14 PM

posted by:

iluvamcars

I agree with you completely jc, but the Sebring name can be polished if Chrylser slaps it to a really good vehicle with good styling and affodable luxury amenities.

07/21, 12:16 AM

posted by:

02WRXPSM

Wrong answer Dodge — the people who BUY the avenger (college co-eds, grandmas, poor teenagers, rental fleets) do not give a rat’s ass if the car has RWD or FWD, they want navigation and an i-pod hookup and 26mpg on the highway. The performance car enthusiast would not be caught DEAD in this lame (and expensive) econobox junker, RWD or not.

07/21, 2:18 AM

posted by:

Blakkarr

idrinorbarsaku,

I think “aroused” is the wrong word, at least the way i think you mean it. For the life of me, I can only think you mean it as an insult to use the word denoting some sexual component.

Certainly interested in seeing CHRYSLER getting back on track after a decade of being dragged around by MERCEDES-BENZ would be more applicable. Certainly the Hyundai Genesis platform is very good and the latest thing. Funny thing though is that the latest big thing usually ends up being dead last before too long.

02WRXPSM,

You might have missed some issues here. The mid-sized family sedan market is too tight for DODGE to play that game and have a real shot at success. I’m sure that there are more than enough people out there who would rather buy a reasonably priced RWD performance sedan than buy much more for much less car just because it’s a BMW or MERCEDES. You can bemoan that fact yourself but only at the risk of looking like a complete dumb@$$. Not everyone is fixated on buying basic transportation or else we would all be happy to scoot around in stripped down econo-boxes. Tidbits like iPod connectivity, Navigation, and 26+mpg are not the end all for a car. That crap is a dime a dozen now. Most cars today have at least a basic audio jack to plug an iPod or mp3 player into the stereo and Nav-systems are dirt cheap at the local electronics retailer and I still don’t see people dying for 26+mpg.

Cars like the CHALLENGER, MUSTANG, CAMARO, and formerly the G8 are for those who do not have $60,000+ to though down on a foreign make RWD COUPE or SEDAN of comparable capability. This is a market segment that is largely untapped hence why the MUSTANG is such a strong seller, Why the CAMARO, despite stumbling at the start, is such a strong seller, why the CHALLENGER, despite needing a good tuning, is such a strong seller, why HYUNDAI made the GENESIS COUPE to compete with those cars and not the G37 or 3-series coupe…

You can generalize if you like, but the fact is that while 7 of 10 will settle for the FWD Sedan and coupe and be happy with it, the other 3 want something more and either can not or do not want to afford some over-priced and prissy lump of European or Japanese hardware.

As my Dad said about his AUDI TT, “When you are tired of affording it, buy a FORD.” At the very least, they are cheap to fix.

07/21, 3:40 AM

posted by:

jimmyblaze

They need to market Chrysler as a luxury performance brand with Dodge as entry level performance and Jeep the only one with SUV’s. IMO I think the current Charger is too big it would be a smarter to move the Dodge Charger to the smaller LX platform along with the 200C and let the Avenger be a fwd (with nicer styling) midsize to better compete with Accord ,Camry, Malibu. If the Charger were put on this platform and properly tuned it could actually be a poor mans BMW and what one might have expected the Charger to be. Leaving the 300C as their large luxury sedan. The 200C if done right could compete with the likes of the MB C-class and Lexus IS. Especially if they intend to sell all of these vehicles in the same showroom.

07/21, 7:18 AM

posted by:

carstuff

Your CommentWe have had this discussion before.

Chrysler/Fiat heeds to pick a niche and go for it. There are 5 big players in the plain old FWD market:Chevrolet, Ford, Toyota, Honda and Nissan. Chrysler needs to find something else. they have done this plenty of times before. The minivans are an example.

So let Chrysler be RWD/AWD 300C’s in different sizes. Heck I could see a 100C, 200C, 300C, a cool minivan and a top end CUV or two. In your face styling with higher end pricing. Let the owners look down at the Camry buyers as boring folks. These are not “sporty” vehicles but more stylish, premium.

Let Dodge be RWD “sporty” vehicles and MANLY trucks/CUV’s/SUV’s.

The big issue above is what the heck do they do with all those Fiat models they want to import. They already have 3 marques at each dealer but perhaps a 4th Fiat brand of FUN, cool, small economical cars would work. Allow Fiat to build the FWD vehicles. This would probably work since Jeep can easily stand out on its own.

07/21, 12:27 PM

posted by:

worst 3

carsuff that what i think they should do as well.

07/21, 3:26 PM

posted by:

Mustang Man2

I am buying a new car, but I am using the Cash for Clunkers program. Check out this guys write up about what he is doing to get some freakin sweet deals. It is at http://www.slickbudget.com/cash4clunkers.html. It really opens your eyes to getting a new car. Interesting read to say the least. He has a write up for a Mustang Coupe Premium using the program.

07/21, 3:47 PM

posted by:

jackjimturkey

Why noy just Kill the Avenger and make a new RWD mid-sizer is coupe and sedan form?

07/21, 4:03 PM

posted by:

jayjc08

Agreed with what everyone has said about the Sebring name. It can’t be “polished”, it was never good to begin with.

The Avenger was never a good vehicle either, but imho is a really good name.
Dodge has had some cool names in the past. Avenger, Shadow, Daytona, etc..

The problem is I’m not at all concerned with any RWD Dodge. It’s to the point where their crappy cars as of late (ALL of their lineup, not one single exception) have just tired me. I’m tired of hearing about their plans in the “pipelines”. I’ve always thought of Dodge as the ignored child, aside from the Viper. Everything else they shared with Plymouth, who had some unique cars while Dodge didn’t. Sorry Chrysler, you played the rebadging game for far too long with Dodge, and now with nothing but mostly crap products it’s all but a lost cause.

I would be interested in the 200C, if they priced it right without cutting ANY corners.

mustangman2 is a troll. Get out of here.

07/21, 5:44 PM

posted by:

Need4SSpeed

Yeah, c’mon Dodge forget the Avenger, and bring back the Daytona and give it the 2.4T that’s in the Caliber SRT4!

While I’m definitely not against anything that’s RWD, and seeing the Avenger being RWD would be really cool, They would basically move it on the LX platform? Which is too big and heavy in my opinion.

07/21, 6:25 PM

posted by:

Blakkarr

Actually Need4SSpeed, I would love to see the DAYTONA name brought back as the AVENGER Coupe, hothatch and all. Everything that car always should have been. But hopefully, CHRYSLER will go over the LY platform a shave some weight… which would yield a better CHALLENGER as well.

07/22, 2:01 AM

posted by:

A4

carstuff, I’m pretty sure “manly” and “CUV” shouldn’t go in the same sentence unless it is “if you want to buy something manly, make sure it isn’t a CUV”

07/22, 7:09 AM

posted by:

carstuff

A4, gotta disagree.

The public would never be able to say “oh that is a car based SUV” unless someone told them. Dodge can easily style a “trucky” CUV. Gotta remember the future holds very few real trucks and probably very few will be bought by those other than who actually need one like farmers/contractors/trailer haulers. New MPG rules (and those not yet written for past 2015) will kill the general public truck market.

07/22, 2:03 PM

posted by:

Noah

This is one model that looks good and rattles right from the factory, especially the vert

07/23, 3:01 PM

posted by:

1c3d0g

EGGcellent move, Chrysler! Do it!

 
 
You need to log in with your user name and password before you can leave comments.

    

Forgot your Password?

Don't have a user name yet? Simply fill in the form below and click the link provided in the
confirmation email. You must supply a valid email address to complete the registration process.

  
 
 
 
 
  • Login
  • About
  • Contact
Please note that you need to log in with your user name and password before you can leave comments.
  

login
cancel
Forgot your Password?
Don't have a user name yet? Click here to register now.

Simply fill in the form below and click the link provided in the confirmation email. You must supply a valid email address to complete the registration process.

  
submit
cancel
Leftlane is the leading source for automotive industry and vehicle news, new car research, future vehicle information, and reviews. Read by car shoppers, driving enthusiasts, autoworkers, executives, and investors, the website is updated throughout the day with the very latest auto news - as it happens.

Leftlane also provides consumers with accurate and media-rich information on every car currently on the market. In-market shoppers can review specs, read overviews, view high-resolution images, watch videos, and estimate pricing. No other automotive publication brings together the same degree of timeliness, thoroughness and accuracy as Leftlane.
 
submit
cancel