It wasn’t all that long ago that the domestic automakers launched almost every new car with some sort of incentives. But as Detroit’s Big Three have attempted to wean themselves of incentives, we’ve seen fewer and fewer launches with discounts right off the bat, especially among hot-selling trucks. The recent economic downturn and high fuel prices have done some crazy things to the truck market, so it comes as no real shock that the highly-anticipated 2009 Dodge Ram has an incentive slapped on it as it hits showrooms now.
Dodge isn’t advertising the incentives, which are $500 on a regular cab and $1,000 on a crew cab, though dealers can advertise it and information is available on the automaker’s website. Dodge says the incentives are necessary because dealers are still working to clear out leftover 2008 inventory, which is discounted up to 40 percent for certain models.
The incentives last through the end of September and it’s unclear whether Dodge will renew them for October.
09/19, 3:03 PM
posted by:
yarddog82abn
NOOOOO, no more rebates, so that the blue book will kill me even more in 3yrs. when I tread it in, I rather have 0% percent intrect rate of free gas…Thank Dodge…
09/19, 3:18 PM
posted by:
A4
jeeze i wish i bought a truck now, it sure as hell is the time to do it
09/19, 3:30 PM
posted by:
johnnycanuck
How about for an extra thou they give you an ‘08 to with your ‘09?
09/19, 3:48 PM
posted by:
sakio327
Looking at the interior of the truck, I have to ask……Why is there a T-bar shaped knob on a gated shifter on an automatic? Is there a lock button on the T-Bar on top of the gates?
As for the incentives, putting a $1K incentive on a 2009 can’t possibly help get rid of the excess inventory of ’08s. Am I missing something?
09/19, 4:05 PM
posted by:
VWgrouP
Thats a nice looking truck!
09/20, 9:30 AM
posted by:
jayjc08
Yeah, I’m a little confused. How will putting a $1k incentive on the new trucks help the old ones to sell? I would think no incentive at all would help the old ones clear out from inventory, because of the price gap.
The nose on these look HUGE.
09/21, 10:30 AM
posted by:
jimothy
Regarding $1,000 rebate and clearing 2008 stock: Rebates on 2008 models run as high as $10,000 right now, so the point, as I see it, is that a rebate on the 2009 model has become necessary, in light of the massive 2008 rebates.