Chrysler’s Dodge brand has long been known for its signature cross-hair grille, but that styling cue will be put to rest in the coming years as the Dodge brand further separates itself from the newly minted Ram truck division.
Dodge’s new batch of 2011 model year vehicles still sport the brand’s cross-hair grille, but Dodge CEO Ralph Gilles says the division will be “going a different way” as far as front-end styling is concerned.
“We did as much as we could with the split cross-hair grille,” Gilles said. “We had to be careful because the cooling work was pretty much done when we decided to rebrand the vehicles. That will continue evolving over time.”
Gilles failed to give a timeframe for the new-look Dodge, but confirmed the Ram truck brand would be retaining the cross-hair grille styling cue. “The Ram brand, the truck look they have, they own it,” he said.
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1.’Cross-hair grille…’ view
