Cadillac, in conjunction with Microsoft, announced today that it will provide the first free downloadable content pack available on the Xbox 360 for the Project Gotham Racing 3 (PGR3) videogame title. The full range of Cadillac V-Series vehicles is now available as a downloadable expansion pack for PGR3. The three Cadillac V-Series cars include the 400 horsepower CTS-V, the 443 horsepower XLR-V, and the 469 horsepower STS-V. In addition to the downloadable V-Series vehicles, gamers who perform in the top 100 on the Nürburgring Full F1 Circuit track via Xbox Live with any of the Cadillac V-Series performance cars will achieve “Cadillac Elite” status, a ranking system that will “eventually represent the top echelon of console gamers across multiple gaming titles.”
The long-term vision of the Cadillac Elite program is to offer elite Xbox Live gamers access to exclusive events, customized downloadable content and potential prizes.
“We’re offering constructive content for PGR3 that is desirable inside the gaming community,” said Liz Vanzura, Cadillac marketing director. “Gamers will enjoy racing our high-performance V-Series vehicles against some of the world’s finest sports cars and Cadillac Elite status will be a highly coveted and valuable level of achievement for players to strive for. It’s taking brand integration to another level.”
“Cadillac is a great Microsoft partner and this downloadable content is perfect for fans of PGR3,” said Craig Davison, director, Xbox 360 games marketing. “PGR3 is all about speed and style and the V-Series from Cadillac scores a win in both those areas while giving fans even more reasons to play.”
05/22, 11:03 AM
posted by:
RangeRoverBoy
Can you ‘Pimp Slap’ the trophy Ho with this upgrade?
Red velvet Helmet with Pea**** feather?
05/22, 12:10 PM
posted by:
Anonymous
Great, now my grandparents are going to want to play X-box now that the fogey mobiles have been imported into the game.
Does the wire hubcaps and landau roof show up with the cars?
05/22, 2:04 PM
posted by:
Vincent
Mmmhmm, that’s exactly the reason I’d drop money on an overpriced system: to drive a Cadillac. Riiight
05/22, 3:00 PM
posted by:
Brian
its only overpriced if you don’t have the money, i have the money, and the system. worth every penny and more
05/22, 4:28 PM
posted by:
Mike
^^^^^Ignorance is rampant in the above comments.^^^^^
How many of those above have driven a V series Cadillac? Right. None.
How many of those abve own an X-box 360?
How many of those above ever studied business marketing? Do you know what a low investment, high visibility marketing campaign means? Do you understand what the term “demographics” means?
Perhaps I expected too much looking for objective comments on an automotive enthusiasts website.
My opinion: The new Caddy’s are good cars, the V series are better. Their successors will be MUCH better still. I do not own one, I might not ever. I think this is an inventive marketing campaign that will continue to swing the brand demographics downward, leaving the high water mark for Lincoln and Buick. Good marketing idea from GM, lets see how it plays out.
05/22, 5:46 PM
posted by:
Paul D.
Sorry Mike, the front drive DTS with the above mentioned Carrage roof and wire wheels doesn’t portray “youthful” no matter how many V models share the showroom floor…
Obviously this does not pertain the article above.
05/22, 6:04 PM
posted by:
RangeRoverBoy
^^^^^^ No… Humor is rampant in MY above comments ^^^^^^^^^
I’m just saying If I were a racing pimp (race on sunday… pimp on monday… duh!) I’d be all over that Caddy V joint. YO!
I’m not upgrading until my Cimmarron won’t go.
I have to admit back in the early 1900’s Caddilac was da’ bom.
05/22, 6:05 PM
posted by:
RangeRoverBoy
Paul D
Nice point.
Of all Caddy’s The DTS is probably the only one I’d buy. To cruise long distances.
05/22, 6:42 PM
posted by:
manny
this is sweet. i just need pgr3. and an xbox 360.
and yall are ignorant…
05/22, 8:16 PM
posted by:
Steve
If Caddy wanted to look good they would have made sure that they were in the in the original version of the game instead of being an optional download.
05/22, 9:02 PM
posted by:
MONEY
IF ONLY MY CRAP XBOX360 WAS WORKING EVIL RED LIGHTS