Cadillac, in conjunction with Microsoft, announced today that it will provide the first free downloadable content pack available on the Xbox 360 for the Project Gotham Racing 3 (PGR3) videogame title. The full range of Cadillac V-Series vehicles is now available as a downloadable expansion pack for PGR3. The three Cadillac V-Series cars include the 400 horsepower CTS-V, the 443 horsepower XLR-V, and the 469 horsepower STS-V. In addition to the downloadable V-Series vehicles, gamers who perform in the top 100 on the Nürburgring Full F1 Circuit track via Xbox Live with any of the Cadillac V-Series performance cars will achieve “Cadillac Elite” status, a ranking system that will “eventually represent the top echelon of console gamers across multiple gaming titles.”
The long-term vision of the Cadillac Elite program is to offer elite Xbox Live gamers access to exclusive events, customized downloadable content and potential prizes.
“We’re offering constructive content for PGR3 that is desirable inside the gaming community,” said Liz Vanzura, Cadillac marketing director. “Gamers will enjoy racing our high-performance V-Series vehicles against some of the world’s finest sports cars and Cadillac Elite status will be a highly coveted and valuable level of achievement for players to strive for. It’s taking brand integration to another level.”
“Cadillac is a great Microsoft partner and this downloadable content is perfect for fans of PGR3,” said Craig Davison, director, Xbox 360 games marketing. “PGR3 is all about speed and style and the V-Series from Cadillac scores a win in both those areas while giving fans even more reasons to play.”
