Despite criticisms, Chrysler ’s “Dr. Z” campaign will continue through the end of the year, reports BrandWeek. A spokesperson said some of the ads could be revised after September 5th, when the current ads are scheduled to end. “Dr. Z could be used to promote some of our upcoming products, like the [Chrysler] Aspen and the [ Dodge ] Nitro,” said Eileen Wunderlich, marketing communications rep for Chrysler. “Dr. Z could also be used for more image advertising, so some of the current ads may come back. But,” she added “there will be a next phase for Dr. Z. There is nothing in creation yet, we are only in the talking stage for more.”
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