Volkswagen’s “Drivers Wanted” tagline is likely dead, says David Kiley of Business Week. “You can pretty much take this to the bank,” he says. “The new GTI work from new ad agency Crispin Porter +Bogusky, Miami didn’t carry it. And neither does the new Jetta ad campaign. And when pressed at last week’s New York Auto show, insiders said there’s no intention of using the line in any ads this year.” Volkswagen is instead opting for campaigns such as Unpimp My Ride and the GTI Fast.
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04/18, 11:48 AM
posted by:
peter
It might be worth noting that VW changed ad agencies before this change of slogan. Just around the beginning of 2006, VW changed from Arnold in New York, to CPB in Miami.
Apparently VW was looking for a big change in it’s advertising, not just a change in slogan.
With all the attention the GTI ads are getting, it seems like they’re getting their money’s worth with the switch.
04/18, 12:57 PM
posted by:
Tim
VW is bringing heat.
The designs have gotten way better and quality is improved
04/18, 2:14 PM
posted by:
Carlos
I hate ads that play on people’s fears. Even if it plays on one of VW’s strenghts, it’s a strength that’s not rare at all. VW is more unique in other ways.
Funny thing about the Unpimp ads… in Europe, Golfs are among the most commonly aesthetically modified cars.
04/18, 4:37 PM
posted by:
Chris G
But, no! That’s like BMW dropping “Ultimate Driving Machine” or Porsche dropping “There is no substitute.”
04/18, 5:31 PM
posted by:
segfault
VW’s tagline used to be “If only everything were as reliable as a Volkswagen.”
Therefore, I propose that their new tagline should incorporate this old one, in a retro touch:
“If only everything were are reliable as a Volkswagen, you’d never get on a plane again.”
04/18, 6:19 PM
posted by:
durfff
its a good thing, their new ads are the best ones ive seen this year. VW doesnt need drivers anymore, cuz they got em. the new rides are nice, cant wait to see whats in store for the new R32 and cant wait till they stop making beetles
04/19, 11:00 AM
posted by:
Northeasterner
“Drivers wanted” was pretty lame. Glad they came up with something more interesting.
07/08, 3:12 PM
posted by:
Humuhumunukanukapuaa
Hey Chris, VW’s mainstay is “The World’s Most Loved Cars”, not “Drivers Wanted”.