Comments on: “Drivers Wanted” no more?

By: Humuhumunukanukapuaa

Humuhumunukanukapuaa — Sat, 08 Jul 2006 19:12:45 +0000

Hey Chris, VW’s mainstay is “The World’s Most Loved Cars”, not “Drivers Wanted”.

By: Northeasterner

Northeasterner — Wed, 19 Apr 2006 15:00:33 +0000

“Drivers wanted” was pretty lame. Glad they came up with something more interesting.

By: durfff

durfff — Tue, 18 Apr 2006 22:19:06 +0000

its a good thing, their new ads are the best ones ive seen this year. VW doesnt need drivers anymore, cuz they got em. the new rides are nice, cant wait to see whats in store for the new R32 and cant wait till they stop making beetles

By: segfault

segfault — Tue, 18 Apr 2006 21:31:30 +0000

VW’s tagline used to be “If only everything were as reliable as a Volkswagen.”

Therefore, I propose that their new tagline should incorporate this old one, in a retro touch:
“If only everything were are reliable as a Volkswagen, you’d never get on a plane again.”

By: Chris G

Chris G — Tue, 18 Apr 2006 20:37:41 +0000

But, no! That’s like BMW dropping “Ultimate Driving Machine” or Porsche dropping “There is no substitute.”

By: Carlos

Carlos — Tue, 18 Apr 2006 18:14:05 +0000

I hate ads that play on people’s fears. Even if it plays on one of VW’s strenghts, it’s a strength that’s not rare at all. VW is more unique in other ways.

Funny thing about the Unpimp ads… in Europe, Golfs are among the most commonly aesthetically modified cars.

By: Tim

Tim — Tue, 18 Apr 2006 16:57:05 +0000

VW is bringing heat.
The designs have gotten way better and quality is improved

By: peter

peter — Tue, 18 Apr 2006 15:48:01 +0000

It might be worth noting that VW changed ad agencies before this change of slogan. Just around the beginning of 2006, VW changed from Arnold in New York, to CPB in Miami.
Apparently VW was looking for a big change in it’s advertising, not just a change in slogan.
With all the attention the GTI ads are getting, it seems like they’re getting their money’s worth with the switch.