By Leftlane Staff
Monday, Oct 24th, 2005 @ 12:24 am

An environmental group has made Toyota the target of a new advertising campaign questioning the carmaker’s fuel efficiency record. Created by the Bluewater Network, a nonprofit organization that fights for clean air and water, the ads against Toyota are thought to be the first ever to attack a Japanese automaker on its environmental record in the United States. Bluewater says Toyota’s hybrids aren’t as efficient as their nonhybrid counterparts and questions why the automaker is fighting tougher standards on fuel economy and emissions. They also note that while Toyota’s overall fuel economy is the best in the industry, it is worse than it was 20 years ago, according to the U.S. Environmental Protection Agency. A full-page ad is expected to appear in the New York Times in the near future.

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