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Ferrari CEO denies entry-level rumors… again

01/16/2008, 3:37 PM

By admin

They’ve said it before and they’ll probably say it again — there’s no smaller or lower cost Ferrari model in the works. That was the message from Ferrari president Luca di Montezemolo at the Detroit Auto Show.

Over the last two years, Ferrari executives have continually denied rumors about a revived “Dino” or other sub-F430 model, but several media outlets continue to report on the possibility.

Di Montezemolo told Germany’s Auto Motor Und Sport there won’t be a new entry-level model because it would mean a Ferrari with “less technology” — and that’s something the Italian supercar maker won’t stand for.

Mr. Di Montezemolo also talked about the increasing need for improved fuel economy — even at a company like Ferrari. He said his company aims to reduce fuel consumption by 30 to 40 percent between now and 2013. He said while technologies like Bio Fuel will help boost fuel economy, the biggest improvements will come from lightweight technology like carbon fiber and aluminum.

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01/16, 3:42 PM

posted by:

rsg

The Maserati listed below is the “cheap” Ferrari now.

01/16, 4:02 PM

posted by:

Madcapp

Oh come on…make an affordable competitor for the Miata and Solstice.

01/16, 4:03 PM

posted by:

roger426

The thought of Ferrari making a low cost car, just compromises everything that montezemolo and Ferrari are all about. Quality would have to be sacraficed, and I cant see that happening.

01/16, 4:14 PM

posted by:

e36m

I love opening up a motor trend or car and driver each month with a new report from “Italy with news of a new affordable ferrari”

01/16, 4:21 PM

posted by:

johnnycanuck

Now stick a Ferrari chassis under a Tata Nano body and you’ve really redefined the term ’sleeper’.

I know, wash my mouth out with soap…

01/16, 4:47 PM

posted by:

meanpants555

Okay, Luca I believe you! But if you took out all those electronic doodads, maybe the car would be light like Lotus.

01/16, 5:04 PM

posted by:

SwerveEarly

I had thought thats where the Alfa Romeo was going to fit in. But then the 8C came out and it was $250K. So much for that.
An Lotus elise type competitor would be sweet. Pure, light, durable nothing extra.
Either way unless it helps Ferrari subsidize its racing programs they wont do it.

01/16, 5:21 PM

posted by:

corvette

they don’t need to put less tech into a dino if the make it, it could just have a smaller engine.

01/16, 5:43 PM

posted by:

autonut

I don’t know if Ferrari needs cheaper car. The waiting list for an expensive one is at least a year. But if there is smoke ….

01/16, 6:59 PM

posted by:

Veda

A Ferrari running at 19mpg isn’t bad at all. Assuming performance is the same or a bit better…

01/16, 7:02 PM

posted by:

Blakkarr

saw the videos. Ferrari is definitely working on something to cost around 90K euros.

01/16, 8:46 PM

posted by:

Rover3500

Thankyou :)

01/16, 10:21 PM

posted by:

stick2clutch

At 90K euros Ferrari will be getting into Porsche territory. If Ferrari is concerned about technology it wouldn’t make sense for them to build it. The GT3s and 911 Turbos of the world have a lot of technology in them. A handicapped Ferrari will look ridiculous next to those two monsters.

01/16, 10:29 PM

posted by:

Blakkarr

I think Ferrari is trying to land the components that will work best at a price to compete with Porsche. It shouldn’t be hard but they may have to get used to the notice of not scratch developing every thing going into the car. Besides they have one heck of a parts bin.. uhm… gallery. It shouldn’t be hard.

01/17, 9:24 AM

posted by:

global_lightning

Now stick a Ferrari chassis under a Tata Nano body and you’ve really redefined the term ’sleeper’.

I know, wash my mouth out with soap…

Comment by johnnycanuck, posted on January16 at 4:21 pm

I’ve often thought of an even bigger blasphemy:
Buy a cheap Ferrari 308 and replace the engine with a 3.2L Acura V6. You’ld get the same power with phenominally better reliability and fuel economy.

01/17, 10:28 AM

posted by:

gilby7

Double deny = sure thing.

01/17, 10:54 AM

posted by:

planet_drive

I hope they never build an “affordable” Ferrari. That will totally ruin the image of the car with a bunch of wannabees cruising around in their financed with minimum downpayment rides thinking they are now part of the elite class. This is the problem Porsche has with all the posers driving around in their leased Boxsters thinking they rule the road. Thats why I love shutting them down in my modded WRX wagon with 2 mountainbikes on the roof rack.

01/17, 12:32 PM

posted by:

Veda

LP: Seriously how old are you?

01/18, 5:40 PM

posted by:

gtv6

/\ I think we’re all wondering that.

01/18, 6:59 PM

posted by:

Blakkarr

I would have thought that Maserati would have been the “Chevrolet” to Ferrari’s “Cadillac”, but if there is some perceived need to build a Ferrari in reach of the only “merely rich” then so be it.

It was bound to happen eventually after Maestro Enzo died. I mean look and the Enzo (the car), the man would not let a car that hideous pass except “over his dead body”. Guess what?

Ferrari is becoming a public business and not a family business. I bet the IPO will go for $500 a share or more.

01/18, 8:34 PM

posted by:

Veda

Blakkarr: The moment it becomes public property you can bet they’ll make a huge factory and triple production to meet the demand. Which is not a bad thing actually as new Ferraris go for 100-200K over MSRP.

01/19, 12:24 AM

posted by:

stang67

If Ferrari builds a 100,000 model, they will probably steal a lot of buyers of Mercedes sl500, Porsche 911, Jaguar xk, Audi R8, maybe even Corvette customers of which a lot of them can actually afford to spend more might go for it. They should build it even if there is a waiting list for other models.. Aren’t companies suppose to make as much money as they can, I don’t think it will devalue their brand.

02/01, 1:02 PM

posted by:

jackjimturkey

global: good one

 
 
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