Ferrari raised over $1.5 million at a charity auction that was held last weekend in Austin, Texas. The money will be donated to the American Red Cross in order to help victims of Hurricane Sandy.
Most of the sum raised came from the sale of the first U.S.-bound F12berlinetta. Long Island resident Larry Roth took the car home for $1.125 million, significantly more than its base price of $315,888 The automaker managed to raise an additional $345,000 through donations from clients and dealers, and $50,000 more came in online during the auction.
Ferrari's North American headquarters are located in Englewood Cliffs, New Jersey, so the automaker is well aware of the destructive path left behind by Sandy.
“Here at Ferrari, we have experienced and seen the devastation that Hurricane Sandy has caused in the affected area firsthand,” Marco Mattiacci, chief executive and president of Ferrari North America, said in a statement.
Ferrari has teamed up with the Red Cross to create a website where fans of the prancing horse brand can continue to make contributions to the hurricane relief efforts.
Ferrari has a history of charitable donations in support of communities impacted by natural disasters. Earlier this year, the automaker auctioned off a unique 599 XX Evo and components of its F1 race cars to aid the victims of an earthquake that hit Italy's Emilia-Romagna region, raising $2.3 million.