February27
Ferrari may be best known for its world-class sports car, but the Italian automaker will be focusing more on sporting equipment in the coming months. Ferrari has announced that it will be teaming up with the Italian Olympic Committee to develop equipment for the Italian teams for the upcoming summer Olympics.
Ferrari will help develop canoes and sailboats for the Summer Games, and then will turn its attention to bobsleds, luges and skeletons for the Winter Games.
According to Edmunds, the teams will also have access to Ferrari’s wind tunnel for testing.
“If there is even a millimeter of Ferrari help in Italian wins, we will be proud,” Luca Cordera di Montezemolo, president of Ferrari, said of the announcement.
God I love that FXX. Sure it’s not street legal but it’s still sick.
bring on the carbon fiber canoes and sail boats for the summer games and carbon fiber bobsleds for the winter games
Make sure they all have V12’s! haha
Yea this is sorta cool what Ferrari is doing.
who cares..?
Yes! Within in a few weeks Ferrari will develop an intimate knowledge of sporting equipment, overshadowing those who have been doing for centuries.
Marlakey! It’s going to red and that’s about it.
Just wait until GM develops canoes for the American team. They’ll probably look like something out of Ben-Hur.
^^^ Yeah, I don’t think this makes much sense, from either end.
For Ferrari, they have to develop an expertise that matches the world class, top of the line manufacturers for these products that already exist. This is costly and highly troublesome if even possible in this amount of time.
For the Italians, why risk getting an inferior product?
The only bonus is kinda like marketing for Ferrari, but I think that only works if they actually plan to sell such products in the future. Seeing a Ferrari luge is not going to make anyone want to buy an F430…
I wonder how much input Ferrari will actually have into the development of these things. At first glance, it seems different that Ferrari’s near ubiquitous branding efforts–developing stuff is different than letting Acer stick a Ferrari logo on a laptop it already made.
I also wonder how much expertise Ferrari really has in these materials. Pagani bakes their own carbon fiber for the Zondas, but Ferrari may outsource a lot of their materials work. The only thing specifically mentioned is wind tunnel use. What else can Ferrari offer?
ZZZzzzzzzzzzzzz……………..
I think Ferrari should help Italian army: the latest Italian tank has 6 speeds and 5 of them were reverse. The forward one has rev limiter.
FLR - lighten up. Who really gives a crap about Ferrari engines propelling luges for the Italians anyways. They’re all drunk on wine and are crappy atheletes anyways - Ferrari intervention isn’t going to make any difference.
AxeHead, let me enlighten you: Italians have the best soccer team (no they don’t have World Series or Super Ball but 2-4 billion people watch World Cup every 4 years). Italy has very good bicycle, downhill skiing and basketball teams. For a country of their size they do very well.
Army - not so good.
Mamamia … OK they’re good at soccer but who really give a crap. Italians are the absolute ****s at hockey. I think when the Canadians or Americans play against them it’s like 10 to 1 score or even worse. My point - what the hell does Farrari have to do with sports. Stupid lln.
This will probably amount to yellow prancing horse stickers on side of some equipment.
AxeHead who gives a flying f*ck about Hockey, it’s not like being bad at hockey makes your country suck, get a grip. Have you ever even been to Italy? On another note Swerve I totally agree this is just some marketing bs to throw a name that everyone already knows out there. Just sit in the pretty red canoe and pretend it can go 0-60 in 3 seconds and has bucket seats wrapped in alcantra.
they have laptops by acer already.
whatever the hell your name is Fart3introverAssPole3xfats …
It is true, countries that are bad at hockey suck in general, that’s why Korea sucks and their cars suck, its in the dictionary on page 386. I’ll bet you’re from Sweden and that’s why you don’t like hockey barameter for a countries value.
By the way, you’re retarted.
I really don’t have to say anything on that one, I believe your post reflects your true intellect.
And by the way I’m an American dickhead and proud of it