According to Ferrari’s Austrian general manager, the automaker will not be resigning contracts for a large number of dealerships located throughout Europe. Sources familiar with the situation say that Ferrari is intending to drop some of the lower-performing and smaller dealers to focus on bigger city dealers more aligned with Ferrari’s expectations.
Automotive News Europe reports that, according to some sources familiar with the deal, Ferrari will drop all European contracts by June 30, 2010. At that point, the Maranello, Italy-based manufacturer will resign some – but not nearly all – dealer contracts. It’s estimated that one third of the European dealer network will disappear as Ferrari concentrates on higher-volume dealers promising a higher-quality customer experience. Currently, Ferrari has 19 dealers operating 21 separate outlets with three additional authorized service centers.
It is possible that the dealer network will begin to look more like the North American dealer network, which has been realigned in recent years to appeal to a more upscale audience that, according to Ferrari, demands a superior pre- and post-sale experience.
08/13, 8:56 AM
posted by:
MugenSentraKen
======>>sounds like a good plan.
08/13, 10:21 AM
posted by:
RaineMan
How can Ferrari appeal to a “more upscale” audience than they already do? I mean for cryin out loud… the waiting list is 2 years long for some of these cars… you’d think they could stand to work on being able to make them a bit faster.
08/13, 6:44 PM
posted by:
deutschetouring1337
Who cares f* ck Ferrari. Garagisti For Life!
08/14, 1:16 AM
posted by:
Got Handling?
“the North American dealer network, which has been realigned in recent years to appeal to a more upscale audience”
“upscale audience”? Did they notice that Ferrari owners getting bigger, and feel the need to respond?
08/14, 11:32 AM
posted by:
DriveCritic
It will be interesting to see what will happen to the dealers in the Asian/Oceanic region.
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