Ferrari unveils One-to-One program on 2008 612 Scaglietti

March19

march2008/ferrari612.jpg

Ferrari on Wednesday unveiled a 2008 612 Scaglietti built to order to showcase the company’s new One-to-One Personalization Program. The 612 was launched at the maker’s New York Park Avenue showroom is expected to be the first of a series of models Ferrari customers will be able to custom-tailor exactly to their tastes.

Ferrari wishes to give customers of its flagship grand touring machine full personalization options, ranging from new content down to the Carrozzeria Scaglietti Program offered since 2006. The latter allows options from four areas to be added to the car: Race and Track, Exterior and Colours, Interior and Materials, Equipment and Travel.

The new program goes a step further by adding a dedicated workshop area where the custom touches will be specified by customers, similar to a tailor’s fitting room. A dedicated area at the Maranello production facility will then assemble the unique cars.

The 612 used to showcase the new development features some unique touches of its own, including an electrochromic glass roof that features varying levels of tint at the touch of a button. The technology was developed in conjunction with Saint Gobain in the flip-top 575M Superamerica.

Furthermore, the car is equipped with a SuperFast gearbox that allows for 100-millisecond shifts and a lighter clutch for sharper engine response. The manettino dial found on sportier models makes it onto this 612’s steering wheel and allows for fine-tuning of shift speeds, suspension settings and electronic aid thresholds.

 

 




 


9 Comments

  1. Beautiful car

    Comment by DeansterTJ, posted on March19 at 10:12 am
  2. The 200k Alfa looks better.

    Comment by mayer_ray_nagin, posted on March19 at 10:18 am
  3. They can actually build them fast enough to be 1 to 1 ?

    Comment by Jazz, posted on March19 at 11:01 am
  4. amazing, the seats are interesting.

    Comment by corvette, posted on March19 at 11:39 am
  5. I took my 430 to TJ for the interior work.

    Comment by SwerveEarly, posted on March19 at 12:15 pm
  6. Still not a Corvette. It's Italian, nobody will ever get to drive it because they spend most of their very short life in the service bay.

    Again, buy a Corvette.

    Comment by Need more oil for GM, posted on March19 at 2:19 pm
  7. A Corvette? That's not even a competitor to this car. The Corvette is a small V8 sports car, this a big, V12 four-seat grand tourer!

    Hah, I guess it will spend most of it's time in the service bay, if not locked away in the garage.

    Comment by carbonsigma, posted on March20 at 3:15 am
  8. i'll takemine in british Racing Green

    Comment by jackjimturkey, posted on March23 at 3:39 pm
  9. Beautiful but will depreciate like a rock…….not that your average owner would notice or care about that.

    Comment by E60M5, posted on March26 at 7:43 am

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