lol:-)) Great – A Domeo rimes with Alamo… whose…, that’s the…?

DB9;-)

Yeah, these makes are really identical in their principles [/sarcasm]

Come on, they are really different, imo.

NO NO NO….

I don’t want European Styling with a Dodge badge or US muscle cars with an A/R badge – the two look nothing alike.

This will be a giant product portfolio mess.

I want the nice european A/R styling – and not an americanized Dodge version. FIAT – please don’t screw this up!

“Fiat’s Alfa Romeo brand will finally be returning to the United States early next decade, but the legendary Italian brand will likely be sold under the Dodge banner. Moreover, any Dodge vehicles that make the trek to Europe will likely be badged as Alfa Romeos.”
No. Pure BS. Won’t happen… Not a change…

The Dodge Avenger and Caliber are synonymous with “Muscle Car”? Bwwaahh ha ha

Why not? Other than having a cool sounding name Alfa Romeo means diddly squat to 99% of North Americans, and in fact the name and it’s association with high strung temperamental Italian cars of days gone by might even be a detriment. Wake up and smell the cappuccino people, they are in the business of selling vehicles in hopefully large volumes and in that regard it makes perfect sense. If the very thought somehow morally offends you then find yourself an old Spider Veloce and stare at in your garage while you’re waiting for parts.

Dodge cars that made their way to Europe, were not all Calibers. Most of Dodge cars in Europe were brought in by GI’s and in fact were muscle car variety.I am not sure that this will fly, but Marchionne looks at the situation from Italian point of view. Hopefully, his US colleague will have balls to chime in and argue. If not, he will be screwed for a short period of time, and then he will learn and adopt. He is a good learner, something our domestic captains of industry aren’t.

I like Dodge and I think their upcoming EV autos is just what they need to becoming successful yet again.

I want my Alfa Romeo Caliber NOW!

And yes, I will take that Dodge 8C, thank you.

I must agree with S2L2SC…
The only similarity these two companies have in common is their likeliness to break down. Having said that, at least the Alfa has made up for it by building some beautiful cars. An Alfa branded dodge over here in europe would be seriously detrimental to the brand
Really hope this doesnt happen…

This is perfect … I don’t want to see any of those ugly beaks on our roads … put on the crosshair grill and I’m happy.

Sweeping generalisation aside, the Dodge Challenger and Charger are nice looking cars. Still wouldnt look right with an Alfa badge tho…

This has to be a joke. If it ever happens (which I strongly doubt) the marketing executive that gives the approval should be publicly executed.

Brand value wise, Alfa Romeo > Dodge. Even having to compare them is somewhat… Dodg(e)y!

@ Johnny

I gotta disagree with you on this one. Plenty of people associate Chrysler with ****ty, unreliable products. It’s part of the reason they’re in the mess they are in right now. So bringing in a brand which a lot of people in the US know nothing about could actually be a GOOD thing. People like being the first person on the block to have a cool new car (that’s completely different to what people are used to seeing). A bright red Alfa will get that attention.

That all being said, I’m no psychiatrist…so maybe US consumers are THAT stubborn and aren’t willing to buy from a brand they’ve never heard of…

I can tell you for certain I’d rather buy an Alfa with Alfa styling and Alfa badges instead of buying an Alfa with messed up American-Italian styling and a Dodge badge. But that’s just me…

That may work for a few people, 05Z88, but the majority of people who are affluent (and old) enough to buy one of these Alfa’s will likely continue to remember them for shoddy quality, just like most people remember Opel.
That said, I would be much more apt to buy an Alfa over a Dodge.

Wtf?!? That would probably be the worst dilution of a European brand name in the automotive history!

I don’t know. I guess as long as they don’t Americanize (dummy down) the handling and performance and as long as they use more Alfa styling (not the currrent quasi-truckish Dodge styling), I would be worth a look.

Disagree with the comment about Alfa and Dodge being in similar markets though. Dodge is entry level and matches Fiat. Alfa is near luxury, more like an Acura or lower end of German luxury (A4, 3-series).

So they are putting a crosshair grill on the Alfa’s? Great… Might as well put a bullseye on the back of the trunk too.

This WILL NOT happen. Why? Alfa’s are not volume models like Dodge, they are similiar to BMWs – higher end sporty Fiats. They can’t sell us Dodge branded cars that cost like BMW’s, just won’t work or happen. If they want to sell Alfa’s here for the current price of Dodge’s… Welll f*ck it!!! I’m all for it!

Aren’t all the problem with Chrysler/Dodge about brand perception? I would NEVER buy a Dodge, but I would consider buying an Alfa Romeo…

Spot on, 05Z88Path. There’s been at least a whole generation of Americans that have no clue about the Alfa Romeo story here stateside, which was, to be kind, less than stellar.

^^Obviously you haven’t seen the number of BMW on european roads.

And sure AR has better value in the US, but in Europe Dodge has more value

And this means in europe there will be the Alfa Romeo Charger, and the Dodge MiTo in america

why are they doing this? why not call it an Alfa Romeo? You have got to be kidding. just dont put on the crosshair grille and i will not kill someone at fiat-chrysler.

Jeep-off-road trucks
Dodge- muscle/performance cars and Ram
Chrysler- competes with the likes of Chevrolet Ford honda Toyota
Alfa Romeo- competes with BMW LExus Acura INfiniti Mercedes
Fiat – sells fuel efficent compacts

The Alfa Romeo Charger will be the Alfa 169, FYI.

Jeep-Off-road trucks
Dodge- Performance and Muscle cars and Ram, entry level cars(Toyota etc.)
Chrysler- A sort of luxury brand that competes with Lexus, Cadillac, Acura and Infiniti, and a more comfortable ride than Alfa Romeo cars, all should be RWD(AWD Optional) except maybe a small luxury compact.
Alfa Romeo- Sporty Luxury Brand with a more sporty feel than Chrysler.
Fiat – Fuel Efficient compacts

And Alfa’s should mostly be RWD too, forgot to point that out.

This is the funnest thing I’ve heard all day lol. Alfa’s as Dodge’s. That doesn’t even sound right

The crosshair grill OWNS the ugly beak … you useless monkeys have zero taste.

IS THIS COMPANY ALREADY DOING DRUGS………….I’M GUESSING CRACK??
AND YOU THOUGHT THE ITAILANS WERE GOING TO KEEP THIS COMPANY AFLOAT i GIVE THEM 1 1/2 YEARS THE MOST AND THE ONLY SIGN YOU WILL SEE IN ABOUT 400 DEALERS IS FIAT ,THE OTHERS WILL BE JOINING THERE 789 DEALERS SCREWED DEALERS ……….WHAT A MESS

all caps…cruise control for cool…

not a fan of branding alfas as dodges…seems like it’ll backfire pretty fast…you’d think with the smelly fart of bankruptcy still lingering about in the air they would welcome the opportunity to send in cars with a fresh(er) nameplate…

Impulsive: to be honest I’m both a Dodge fan and Alfa Romeo, though I prefer Dodge. I think that on some cars the Crosshair is looking good(Charger is a good example) and on some its butt-ugly. Same thing goes with the Alfa, they just need to nail them right.

There is NO way any car can look acceptable with that horrid front end design Alfa has … beaks belong on birds, not cars. That’s just FACT.

@F50
“Jeep-Off-road trucks
Dodge- Performance and Muscle cars and Ram, entry level cars(Toyota etc.)
Chrysler- A sort of luxury brand that competes with Lexus, Cadillac, Acura and Infiniti, and a more comfortable ride than Alfa Romeo cars, all should be RWD(AWD Optional) except maybe a small luxury compact.
Alfa Romeo- Sporty Luxury Brand with a more sporty feel than Chrysler.
Fiat – Fuel Efficient compacts”

yes that is a better lineup than mine

I was already disappointed that Alfa was planning to dub their US-bound vehicles the Milano and Giulia instead of using their European alphanumeric monikers.. and this news is even more depressing. But I wouldn’t be opposed to buying a Dodge Avenger-badged Alfa 159 if it cost $19K!

Zoomy, an Avenger-based Alfa could cost 20k, only if it is worthy 20k… A 159 that’s worhty 20k in us dollars will be a low quality driving garbage. So what’s the point? Will americans be satisfied only with the good looks? For how long? The car will be tested by the press, fail to match the high expectations and result to terrible sales.
Europeans, now, won’t accept an Alfa based at a Dodge. Even sharing platforms, something generally acceptable, could result to a car that doesn’t meet Alfa’s standars in handling. And an Alfa Romeo with mediocre handling is a big time failure.
The only way that this can be possible is by designing the future platforms taking under consideration models from both Alfa and Dodge. But this means that models with signifficant similarities are many years away.
So i believe Marcione is “testing” some ideas to see the public reaction…

This sounds completely ridiculous. Fiat cannot compete against European brands with a Dodge. The few of us that want and are waiting for a new Alfa want a new Alfa. My Alfa has gotten very old and I’ve been waiting a long time for a new one. If they have a Dodge grill I’m getting a GTI.

… then you are the most pathetic loser around … if you’d change vehicles because of a grill that doesn’t reflect your preferred manufacturer, regardless of how ugly that beak really is, to a VW, then you never really wanted that car in the first place AND you have ZERO taste in anything automotive.

Nobody gives a shiat what you think. People like you ruin my drive by littering the roads with ugly cars. Loser.

I just hope that this is the beginning, i would like to see more otions to have diesel engines and not only gas engines, all the cars makers that sell cars in europe have a big selection of diesel engines, and some of theme are better than the gas engine. They are economical, faster, less pollutant.

This is the most idiotic idea that I ever heard of. Alfa Romeos have a unique feel to them, and have been kept afloat for the last few decades by a passionate fan base that appreciates that feel. If their stunning looks and handling become mongrelized by interbreeding with some American muscle-car truck with the poise and grace of a garbage can, then I’ll be taking my business elsewhere. If I wanted a Dodge I’d buy one.

Your opinion, ‘Bruno’, is worthless … your posts have ZERO value when you talk of Alfa’s “stunning looks” … either get some new glasses or kill yourself. They are some of the ugliest vehicles on the face of the earth … FACT.

If you want spagetti for wiring under the hood buy a fiat or alpha. Electrical problems are a must for these cars

Awwww … how *cute* ! It appears that I offended a huffy American fan of biscuit tins implanted with truck engines. And now he’s rushing to the rescue of the non-existent reputation of his, uh, dodgy vehicle. Well, you’d certainly HAVE to be “impulsive” to buy one of those, I suppose. Then again, later on, when contemplating the looks that were inspired by the the designer’s lunchbox, one might well feel somewhat embarrassed, and get the urge to defend it, to convince oneself that one wasn’t a total tool in buying it … isn’t that right, Impulsive? Too late, my friend! The word is out:

“In a rather unexpected turn of events, Landover Automotive Scientists have done an exhaustive study and discovered that the gayest car in the last 20 years is the Dodge Caliber. While early research pointed to other vehicles, the Caliber turned out to have more “queeriosity” than any other vehicle, coming in 23% gayer than the two cars tied for second …”

http://www.landoverbaptist.net/showthread.php?s=6e7ad2065b2b72951b58d9dfbbb932da&t=23192

LOL!

I hope they understand the European and American definition of muscle car don’t quite line up.

On one hand, this could result in some good vehicles on shared platforms. On the other, Euro arrogance could come into play and it could result in Dodge’s lineup being dominated by overpriced, unpowered hatches.

See, ‘Bruno’ the chimp, you have yet to learn that I post FACTS here … where you post nonsensical, SUBJECTIVE garbage.

I am not American. I am not a fan of biscuit tins (where this bird-beaked mess can be correctly categorized). I am not fond of truck engines. I am not biased towards Dodge vehicles. Nor am I anti-Alfa (despite the horrific beakified front end). I do not think the Caliber is acceptable in form or function. all FACTS.

But you have no OBJECTIVE taste in vehicle design. The front ends of Alfas, with those “worse-than-Chinese” bird beaks, are design failures. The Dodge crosshair grill is OBJECTIVELY a better design that Alfa would be wise to incorporate not only in North America but worldwide. Finally, your posts are worthless.

Again, I only post OBJECTIVE FACTS here.

WOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!

So now Impulsive is backing away from any hint of owning a Dodge. Uh, OK, sonny, whatever you say. LOL.

But the rest of your post is pure twaddle, and demonstrably so.

When it comes to aesthetics, personal taste rules.

There could, in fact, conceivably be some smelly crosseyed troll from some stagnant backwoods swamp somewhere – such as yourself, for example – who imagines that a dumpster like the Dodge is better looking than the creations of renowned stylists Giorgetto Guigiaro or Walter de Silva. Well done! You have just demonstrated not only your manifest idiocy, but also your appallingly bad taste. Perhaps you ought to ditch the shaggy pink carpet on the dash and the furry dice dangling from the rearview mirror for something closer to ‘human’, hmmm?

‘Wooo’, indeed.

You post fantasyland nonsense based in Jackson’s Neverland … I post FACTS, dolt.

Where can you find ANYTHING about me owning a Dodge, dufus?

You have ZERO taste, loser.

The crosshair grill OWNS that beak, simpleton.

These are FACTS that you cannot accept, being a worthless chimp, because you are blinded by the FACT that Alfa’s beak is a design FAILURE … much like you in life. FACTS are FACTS.

WOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO !!!