After quietly ushering Jennifer Lopez out of its advertising campaign, Fiat has gone in the absolute opposite direction to market its new 500 Abarth hot-hatch by casting Charlie Sheen in a new TV spot.
The one minute spot features the controversial Sheen enjoying a court-ordered house arrest by aggressively driving a Fiat 500 Abarth through a palatial mansion. Sheen, who isn't noted for his automotive enthusiasm, isn't specifically shown behind the wheel of the car, but he does climb out while wearing a certain piece of jewelry around his ankle. The ad concludes with the tagline "Not all bad boys are created equal."
Making a cameo is Romanian (not Italian) supermodel Catrinel Menghia, who starred in Fiat's Super Bowl spot. Speaking of that ad, reports indicate that Fiat wanted to run this Charlie Sheen spot during the Super Bowl, but the Italian-American automaker decided against it.