This is either a lack of effort on the side of the major car producers to introduce this new technology to the public or a huge void of vision by all the car companies. I’d think the latter is not possible.

Why is it that whenever the car companies IE Toyota and the new Honda “real” hybrids come out on the market, they look like something out of a comic book, in terms of design. I never knew that fuel efficient = “odd van looking crossover”. I mean really, do all hybrids have to be completely BORING and totally uninspiring to buy for the majority of the market ? Really, come on now !!!

This is my theory

The car companies probably institute this “soldiering” technique. “Soldiering” is a sociological term that was born out of the industrial revolution where workers would loosely band together to slow production, on purpose, so that they basically weren’t working to the bone every day. It is something that many people even today use in their daily lives at work. In other words they “pace” themselves.

Well in terms of allowing this new technology into the market the car companies are loosely “soldiering”. Face it, it probably costs them more to produce these hybrids, let alone these plug in hybrids, which has a direct effect on their bottom line. Either, car prices go up – which kills demand or their profits go down.

The car companies are dragging their feet to try to slow the introduction of this new technology – so they can still milk their combustible engine technology for as long as they can.

I mean really, a fully private company such as this, or such as Tesla … can develop these cars, engineer them to work and also provide great design/look. I mean come on, these little guys shouldn’t even be able to compete.

I hope for a revolution in car manufacturing and whoever falls behind will be left in the dust, with good riddance. Survival of the most innovative!