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Ford aims to trump Toyota in small car quality

08/11/2008, 11:18 AM

By Andrew Ganz

When Ford starts bringing its much-delayed and highly-anticipated small car designs from Europe to the United States beginning with the 2010 model year, the Dearborn automaker claims that assembly quality will be a marked improvement over perceived benchmark Toyota.

Speaking to industry executives in Traverse City, Mich., Ford’s VP of Global Quality, Bennie Fowler, told The Detroit News that Ford’s goal for the new European-designed, U.S.-built small cars will be 800 problems per 1,000 vehicles. To accomplish that lofty goal (more than 500 problems below the industry average), Ford plans to send between five and 10 hourly United Auto Workers members to a Wayne State University program, where they’ll be trained and certified in Six Sigma black belts – industry-speak for quality experts.

Though recent Ford advertising has mentioned that quality is now on par with Toyota, the Blue Oval is apparently not satisfied with being Toyota’s mere equal in quality rankings like J.D. Power and Consumer Reports.

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08/11, 11:39 AM

posted by:

jonmiles

Good for them. Please god let America build a respectible vehicle once again

08/11, 11:42 AM

posted by:

thertrain

WOW!!! Now there’s a concept. Its fantastic news to hear an American car company is not reaching to meet the level of a competitor, but to try to surpass all competitors… Go Ford!!!

08/11, 11:43 AM

posted by:

56oval

August 2013 – Ford STILL aims to trump Toyota in small car quality….
.
It’s always good to have a goal.

08/11, 12:08 PM

posted by:

mayer_ray_nagin

800 per 1,000??? Toyota is currently way worse than that.

Toyota already has at least 2,000 problems for every 1,000 cars they build, because every Toyota has 2 inherent problems to begin with:

….. 1) Each car Toyota builds is ugly as hell, and
….. 2) Each car Toyota builds is boring as fück to drive.

08/11, 12:40 PM

posted by:

brassmonkey

Really? And I aim to nail Katherine Heigl, Charlize Theron, and Jessica Simpson. Nothing wrong with goals, right Ford?

08/11, 12:41 PM

posted by:

howsmydriving

It’s just a press release for publicity. Just words, nothing more. No way will Ford deliver on their QC promise.

08/11, 12:49 PM

posted by:

anti-believer

Co-sign howsmydriving…

It’s nothing but BS that has been promised for years, even from GM.

Nothing new

08/11, 12:57 PM

posted by:

tripleonefive

Ford aims to trump Toyota in small car quality….HAHAHAHAHAHAHAHAHAHAHAHAHAHHAAAAAAAAAAAAAAAAAAAAAAAA

Well when Ford realized they can’t achieve their goal they can just make another commercial where they lie and say their quality is equal
Toyota should have sued Ford for that BS but luckily people know better and no one was convinced

08/11, 12:59 PM

posted by:

brentd

Brassmonkey, I think you have a better chance of nailing all those hotties.!! lol Maybe Ford should aim a little bit lower and try to surpass Geely in build quality first….. give me a break

08/11, 1:09 PM

posted by:

Scarface03

Will training 5 to 10 people–no matter how rigorous the training–really have that much affect on a car company’s perceived quality?

08/11, 2:09 PM

posted by:

Ryegor

I am not sure about the build quality, but Ford’s current model line looks much better than any other Japanese model within comparable classes.

Japanese companies can build quality vehicles, but they are always behind in terms of design.

08/11, 2:29 PM

posted by:

tripleonefive

^^^WTF ?
Yea the Ford Fusion is a marvel of design along with the Focus

08/11, 2:46 PM

posted by:

ihustle

How can you not support american? FOr anyone bashing Ford, why dont you remember where you come from. Get ready Toyota the take over begins in 2010. See ya later GM ;) Sucks being you. Wheres all the haters saying ford is garbage? HAHAHAH ALL THE WAY TO THE BANK!

08/11, 2:49 PM

posted by:

fuk-u-asshole

yea this is possible but only because of EUROPEAN DEVELOPMENT.
although these euro models still dont beat toyota for relaibility. but i would rather have the euro FORD

08/11, 2:51 PM

posted by:

JetmanOTC

Ford may have already done it there only real hurdle is pubic perception. So they may not get credit for it until 10-20 years down the road.

08/11, 2:54 PM

posted by:

fuk-u-asshole

10-20 YEARS IS TOO LATE

08/11, 3:48 PM

posted by:

wbent

If this was under any other leadership IE: old school Detroit I would be doubtful. However with Mulally I believe this goal of surpassing competitors quality will happen. Timming is everything and Ford is in a position to capatilize. European engineering? Hardly it all comes from Dearborn at some point. Toyota quality….slipping dramatically…..cheap plastics and sloppy fit and finish Matrix, Sienna and Corrola.

08/11, 4:09 PM

posted by:

megeebee

Why is everyone so nasty? Would y’all be so sour if Kia, or hyundai, or Honda proclaimed such a thing?

The fact is, quality of domestic product is getting very close to par with just about anything. There is still a “list” of course. But the differences between each brand, especially near the top, arte getting smaller and smaller all the time.

In the last initial quality list from JD Power (number of problems per 100 vehicles) can anyone guess which brand was at the bottom…..

… Mini. I don’t hear anyone howling about them. They can’t build them fast enough to meet demand. But, as is usual with Americans, the trouble they have with something cute and/or well marketed is considered “character”. When it happens to, say, a Chevrolet it’s called “crap”.

08/11, 4:23 PM

posted by:

debtno

I agree with you megeebee. How many VW bashers to you see out there even though they have bad quality.

08/11, 4:30 PM

posted by:

Omnicient

God, when Ford beats Toyota in quality – hell has frozen over!

08/11, 6:05 PM

posted by:

1c3d0g

Yesss…believe it or not your Toy Ota’s are not flawless. Ford (a Domestic, oh my Lord) is whipping their ass!

08/11, 6:32 PM

posted by:

acura_el2000

personally I would choose a Euro Focus over a Corolla anytime

08/11, 6:45 PM

posted by:

Kaizen

If Ford were serious about beating Toyota, they wouldn’t issue it in a press release first.

08/11, 6:48 PM

posted by:

megeebee

Dear Omnicient;

Buy a nice warm pair of gloves.

…just in case.

08/11, 7:19 PM

posted by:

mazdaman

Totally feasible and achievable. Stay on the course, Ford! You can do it!

08/11, 7:34 PM

posted by:

ktulu

mission accomplished!

08/11, 8:33 PM

posted by:

kitko

You guys forget one important thing – the place where the car is made.

Mazda6 made in Japan is more reliable than the same car made in Michigan. It’s the same design…. so, by definition, it’s the American workers screwing it up…. All Mazdas sold in Europe are Made in Japan. And it shows. TUV declared Mazda3 the most reliable car ever sold in Europe.

sure, manufacturing design is very important….

But if you want reliable car, get a Japanese model that’s made in Japan.

08/11, 8:40 PM

posted by:

DrFill

Last I checked (Last week), Ford was sucking Toyota’ tailpipe in IQS and VDI.
One of us needs remedial reading.
And I’m Hooked on Phonics
So…..
DrFill

08/11, 11:15 PM

posted by:

Omnicient

Made in America, hard to tell !!!
http://www.boston.com/cars/news/articles/2006/09/24/made_in_america_hard_to_tell/

In response to IHUSTLE above post about “remember where you’re from” ie, the old “BUY AMERICAN” slogan.

Well as you can tell from the article the Toyota Camry, I quote;

“Foreign-based manufacturers like Toyota can identify models like the Camry as “domestic” cars because they meet the government yardstick of having 75 percent or more of their parts made in the United States or Canada.”

Followed by the good old “BUY AMERICAN” cars like Mustang, I quote;

“For example, a seemingly red, white, and blue vehicle such as the Ford Mustang has 65 percent domestic content, and the Chevy Suburban 67 percent. The Mitsubishi Eclipse is built in Normal, Ill., but the engine is made in Japan and it has 47 percent domestic parts.”

So wake up and figure out who’s selling out the American people: Ford Mustang 65% or Camry 75% ???

“BUY AMERICAN” slogan passed its expiry date about 15 years ago

08/11, 11:18 PM

posted by:

beatusmongous

Back in the ’90s, I bought a used ’90s Ford, and it was the most reliable car I ever owned. I drove the thing hard, raced at every light, seldom changed the oil, almost never checked fluid levels, and the thing never stopped. When I traded it in, the value had only dropped $1,500. I have a very good feeling that Ford can pull this off, if they haven’t already.

For those of you that hate American cars, go take a second peek. They truly have come a long way, and both Ford and GM have gone way up in quality. Chrysler is a little different, but they still are better than they were 10 years ago.

For those of you that hate foreign cars, just remember that our cars would have never changed if the foreigners hadn’t been here. It takes competitive pressure for a company to improve, which I feel has been happening.

And iHustle, the love of American cars is just fine, and I honestly support your love for Ford. After all, a Ford was the most reliable car I ever owned. But the apparent wishing for the demise of GM, another American company, is a bit contradictory. If anything, hope that GM becomes the ONLY real competition Ford has. That would be a great place for America to be.

08/11, 11:26 PM

posted by:

beatusmongous

Jetman – Pubic perception? Now we have to worry about how our pubic area perceives a car? Nice!

I know what he meant, I’m just laughing at the mistake. It’s funny. But he’s right. The public perception of Ford is very poor, especially when people say things like “Found On Road Dead” and “Fix Or Repair Daily.” I see things changing, even the public perception. 2010 will be a great year.

08/11, 11:45 PM

posted by:

monte

I don’t know why everybody thinks toyota is perfect. Their quality is getting worse, Ford and GM are getting better. This is possible and has already happened in certain vehicles.

08/12, 2:00 AM

posted by:

DriveCritic

I’d like to see that happening. Actually, matching Toyota’s quality isn’t the hard bit. It is about sustaining and maintaining high standards throughout a lengthy period of time — that’s how reputation are forged.
—-
This post has been listed on http://www.DriveCritic.com/

08/12, 7:30 AM

posted by:

JohnnyBlazE

READ IT AS FORD AMERICA – Europe’s already on it… We f***ing rock your asses.

08/12, 8:52 AM

posted by:

Z06ified

Quality small cars based on Ford of Europe’s Focus – great idea, but this should have been done 10-15 years ago.

At least they woke up – better late than never.

11/07, 4:34 PM

posted by:

jackjimturkey

What’s next, Michael Jordant want’s to get an NBA ring?

 
 
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