In the latest installment of its “Bold Moves” online documentary, Ford again focuses on the launch of its Edge crossover, which is widely regarded as a make or break product for the automaker. In the episode, Ford seeks feedback from customers and the automotive media during this critical launch. Video after the jump…
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11/13, 10:57 AM
posted by:
A4
make or break? ehh break. fix your sedans and keep the focus fresh. crossovers still dont fool anyone
11/13, 11:36 AM
posted by:
Brendino
I don’t think this will ‘make’ Ford but it certainly won’t ‘break’ it. It will pad their sales and will likely help boost their reliability scores as a marque. If they can keep it from getting stale, each refresh and upgrade is just going to make it better and better.
11/13, 11:56 AM
posted by:
GL1
I don’t think much of it the way it looks…
11/13, 12:29 PM
posted by:
lanapat7
It will sell, but not in the volume the Explorer did.
Ford needs a solid mid size sedan bigger than the Fusion. GM will have a new Malibu in 2008 and a RWD Impala in 2009. Ford move quickly, this is your make or break challenge, not the CUV’s.
11/13, 1:52 PM
posted by:
A4
yeah thats more what i meant, i certainly dont think it will be completely ‘break’ but it wont sell what Ford wants/needs it to
11/14, 12:57 PM
posted by:
Foster
SWEAT