In the latest installment of its “Bold Moves” online documentary, Ford takes a look at how it has attempted to reach out to female car shoppers with its new Fusion sedan. As pointed out in the episode, recent studies have shown women make 60 percent of car buying decisions, and 85 percent of them influence the buying influence the decision in some way. Video after the jump…
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11/22, 5:36 PM
posted by:
gitcypher
Anyone else think STS at first glance?
11/22, 5:40 PM
posted by:
Scott Kempton
Yup. I did.
Hey—does your video for this series of Bold Moves work on your LLN screen? Mine doesn’t, and I have to go to the Ford site to see them.
11/22, 6:51 PM
posted by:
megator
Okay so where do thoose figuers come from? I mean the women in this movie were completly cluless. I have never met anyone purchasing a car that knew that little. Also man id never buy a fusion after seeing this, being a young male i want something butch not something advertised with makeup.
11/22, 9:14 PM
posted by:
Scott Kempton
Boy. I just watched that video. The video, and apparently the car, were totally aimed at women. I’m like Megator—I want something a little more masculine. It sure doesn’t make me want to go out and buy one, that’s for sure.
Having said that, I’ve driven two fusions; both 4-cylinders, one with a manual transmission, and one with an automatic. They were nicely put together, and rode and handled well, but I was surprised by the amount of engine noise that got into the cabin. I own an ‘03 VW Passat, so that is my reference point.
11/23, 10:08 AM
posted by:
ANALYZE
Ahhh, The Fusion is an amazing quality product that ford has finally produced in a mid sized sedan. Male or female if your looking for a sporty/luxury type ride the SEL cant be beat. Try the v6 6 speed auto! its giving great gas mileage and the performance is very aggressive! The new SEL with AWD is OUTSTANDING! with the new spoiler and that awesome ride it should appeal to anyone considering 0% financing its alot of bang for your buck! its doesnt matter wether your full of testosterone or not, its pure BRAINS!!!
11/23, 4:54 PM
posted by:
ANALYZE
I work at an automobile auction my Little dirty mouthed friend (deantj). My opinions are facts and with your stupid comments on this forum goes to show how you have nothing factual to say and I apologize if I’m squashing your little world to make you say this nonsense! Rickity, well your very wrong again! ****box, well I guess that makes all the vehicles it out sells the ass wipe in the **** box! So I suggest you go eat it all up and read more than one book on the vehicles you comment on! I’m done with you!
Cheers
11/23, 8:40 PM
posted by:
chevy490
stupid vids arent wotking for me use to but not anymore????? somebody help!
11/24, 1:59 PM
posted by:
chuckles
Common deantj and ANALYZE let’s play nice in the sandbox. We all need big enough to express opinions in a civilized manner and respect each other even if we don’t agree. As far as the vulgarities go let’s keep that in check on this blog please! Happy Holidays all.
11/24, 5:36 PM
posted by:
1952 MG TD
STS!? Are you blind, high or both?
11/24, 7:40 PM
posted by:
mujician
I got quite a kick out of the comments on this blog, usually I’m the one sturring the pot, but this is awsome. LOL!!!
11/25, 11:19 AM
posted by:
SmartriX
Yea it was directed at women, but its selling very well, end argument.
11/25, 7:06 PM
posted by:
1952 MG TD
Yeah deantj, it was designed to amuse tiny minds like yours. I hope you really did die laughing
11/26, 11:29 AM
posted by:
ANALYZE
WOW! ANYWAYS!