American automakers may have a public perception problem here in the United States, but overseas it’s a different story. For the seventh consecutive year, Ford has been voted by Reader’s Digest subscribers as Britain’s most trusted car brand.
Ford won its category in the 2007 Reader’s Digest European Trusted Brands survey, which covers 15 countries, 38 product categories and assesses over 24,000 replies.
European respondents were drawn from the Reader’s Digest customer database of 4.5 million homes across 15 countries. June 2007 editions of Reader’s Digest magazine across Europe will carry a section summarising the results of this survey.
