Ford’s new CEO Alan Mulally said Jaguar will stay a part of Ford, and “we’re 100 percent behind them.” Mulally made the comments during a press event at the New York International Auto Show.
“Jaguar is on a really good plan,” said Mulally, according to The Car Connection.
Ford recently sold its Aston Martin unit, and there has been some speculation it might sell Jaguar or Land Rover to rid itself of the financial burden associated with those companies.
Rumors of a Jaguar sale died down late last summer, following comments by Lewis Booth, head of the Premier Automotive Group. He said, “for the moment Jaguar, Volvo and Land Rover are not for sale.”
Mulally “100 percent” comment suggests Jaguar isn’t just safe “for the moment,” but rather has a serious commitment from Ford’s management.
04/11, 9:29 PM
posted by:
Egbert Souse
Thats good to hear, love the C-XF
04/11, 9:29 PM
posted by:
Egbert Souse
BUILD IT AS IS
04/12, 12:38 AM
posted by:
Madcapp
Good news, more Taurus based Jaguars.
04/12, 1:36 AM
posted by:
TOZO
Yes, yes. Good. Keep the cat. Downsize if you must, but don’t put it to sleep or give it away.
04/12, 6:38 AM
posted by:
Michael Karesh
It continues to shock me how poor a job Ford has done with Jaguar. It sold just 4,200 cars in the first three months of this year. BMW and Mercedes sold about 15 times as many.
If they’re going to keep it, they’d better figure out what to do with it. So he’d better take that “good plan” and execute it well.
04/12, 7:35 AM
posted by:
JohnnyBlazE
Jag must now teach Aston a thing or two… hard when the new owners are Prodrive, I’m sure…!
04/12, 8:09 AM
posted by:
Me
Edbert, agreed. The c-xf is an awesome car and would replace the aging S-type well. Now that the legacy design mind-set is out of the picture, they can evolve like the rest of the industry.
04/12, 8:30 AM
posted by:
RSPINAJR
With Aston gone, Jaguar is free to move up and expand its product line. We should all expect great things from Jag in the coming years, not stuff most of us can afford, but automotive excellence nonetheless
04/12, 9:25 AM
posted by:
gbb
Let Jaguar roll. FoMoCo should give Jag the backing to let them become the Luxo/sports leader they could be. Sufficently prompted and funded, the Brits could easily compete with the Germans……or anyone else in the upper end.
04/12, 10:17 AM
posted by:
global_lightning
The key to saving Jaguar is updating the X-type to compliment the XF. It’s the last vehicle using the Ford CD132 platform (shared with the discontinued Ford Mondeo, Contour, & Mercury Cougar) and the engines are relatively unrefined Duratecs. Ford Global already has most of the components to address these shortfalls:
- Base the replacement on the revised CD3 platform (currently used for the Lincoln MKZ, Mercury Milan, Mazda 6, etc.)
- For the drivetrain, use the new Volvo 3.2L straight 6 and the current Jaguar 4.4L V8
- Exterior, use styling derived from the XF. Get away from the ‘XJ x Taurus’ styling that turns off younger buyers
- Interior: Keep that traditional wood/leather British Saloon that Jaguar is famous for.
Whatch the quality and pricing, with a good advertising campaign targeting 30 – 40 year old males, and watch sales take off.
04/12, 10:54 AM
posted by:
global_lightning
The S-Type shares its platform with the Lincoln LS and the Ford Thunderbird (both now discontinued). Neither the S- nor X-Type chassis have anything in common with the Taurus.
04/12, 11:46 AM
posted by:
CTS DRIVER
perfect, i would love to see jag back in its former glory.
04/12, 11:49 AM
posted by:
Impulsive
… and these posters are enthusiasts? WTF?
04/12, 1:40 PM
posted by:
shahedc
p.s. Almost forgot… the Jaguar X-Type (small sedan) is based on the Ford Mondeo
-shahedc
04/12, 2:49 PM
posted by:
whoopee
ford’s ownership of jaguar is a case study on how to destroy a brand
not to say jaguar was not committing suicide pre-ford, but at least it wasn’t trashing its brand with $30k rebranded fords
jag is truly out of the running in the luxury market anymore, i hardly see anyone driving them these days, much like saab, another destroyed upscale brand
04/12, 6:11 PM
posted by:
autonutt
Fortunately, Ford is 100% committed to Jaguar.
Unfortunately, Ford is also 100% committed to Lincoln and Mercury, and look how poorly they are managing those brands.
04/13, 11:35 AM
posted by:
Hal
My advice to Jaguar:
keep your back to the wall
don’t drop your soap in the shower