As far as this Lincoln I agree its good but it gets lost out there. there are so many luxury cars that are alike. It has to be outstanding. Ford you need to do even better. Get a Lincoln to not only park itself like a Lexus but one that can drive itself!

That Lincoln is so generic looking. It has no design identity whatsoever. it looks like a conglomeration of every styling cue from every manufacturer out there, and no Lincoln DNA whatsoever! And NO, not all Lincolns were bland..remember the Mark VIII LSC? Beautifully designed, 4.6 DOHC 32 Valve V8 that ran like a bat out of hell. C’mon Lincoln, you KNOW it can be done, so get the right designers onboard to design something that will make someone want to be SEEN in a new Lincoln!

sketches are exaggerated as such:
-wheels and wheelarches exaggeratedly big
-panel gaps, headlights, excess fender height exaggeratedly small
-roof low
-hood high.

the concept looked like a g35 on m45 scale with a big Lincoln grille. Nothing to write home about, and it’s playing in 3series territory with volvo values. It’s gonna get crushed. Lincoln should have released a new continental in the same vein of retro that the challenger was cast in.

Ford needs its own small V8. The Yamaha is great, but an emense corporation as Ford should have had its own a while ago.

As a longtime Lincoln hater, it used to be fun to talk about “Stinkin’ Lincolns.” Now, I feel as though I am picking on a cripple. Lincoln pioneered to luxury SUV market with the Navigator. It allowed Cadillac to steal the march with the Escalade and now seems clueless as to how to get it back. The Lincoln Town Car had managed to top the Cadillac DeVille as America’s favorite fullsize luxury sedan. It has now returned the spot to Cadillac. Lincoln is a ship without a rudder.

Lincoln should follow Cadillac’s example. Pick a design language that evokes an emotionally appealing unique Lincoln persona. Then stick with it. Build the cars to high quality standards. Build Lincolns that people will want to drive.

Lincoln will probably not be able to attain a much younger consumer base like Cadillac. Lincoln, however, may be able to attract an increasingly maturer consumer in his mid-30’s to mid-40’s easier with the MKS ( and also the MKX & MKZ). I wouldn’t expect to see the 20’s and early 30 year olds flock to the dealership to purchase an MKS. But those you have bought an MKZ or MKX might want to move up to the MKS in the future. I think the MKS would make an excellent alternative to the Cadillac DTS or STS. I want elegance in my luxury car and that’s what the Lincoln concept will have.

Side Note: Is the full-size Navigator necessary? As the current mid-size Aviator (re-badged Explorer) is discontinued, it was a descent offering in the luxury market. I don’t think Lincoln needs to have a large luxury SUV. The brand should steer-clear of the full-size foray for now. The MKX will be nice, no doubt, but the Aviator should be renamed Navigator until a suitable full-size SUV replacement is available. In doing this, Ford can better control fuel consumption and emissions with a 3.5L V6 model offering and a more efficient future V8 for a mid-sized SUV. Let Cadillac reign the full-size market, while Lincoln can control the luxury crossover & luxury mid-size SUV segments.