Although Ford’s Lincoln and Mercury brands have been wallowing in mediocrity for the past few decades, both brands have actually been showing some signs of life as of late. While Mercury hasn’t had a unique vehicle in eons, the brand’s quality is now top notch and continues to win award after award. Lincoln has a bit more fight left in it and is in the midst of a vast product rollout. That rollout looks to continue into the foreseeable future, and could actually include a new compact for the luxury brand.
According to Ford’s group vice president for global product development, Derrick Kuzak, Ford is considering giving the Lincoln brand a compact model. “We do think that there is room for a smaller car in the Lincoln brand,” he told Automotive News.
Kuzak didn’t go into details, but it’s quite possible that the Lincoln C-segment car could be based on the European Ford Kuga crossover vehicle. The Kuga will likely replace the aging Ford Escape early next decade, and could for the basis for a new Lincoln model.
The addition of a Kuga-based would give Lincoln a competitor in every crossover segment, and would complement the MKX and upcoming MKT. The new model would also boast impressive fuel mileage, which pretty much every U.S. customer is now looking for. If the new model does get the go ahead, look for it to arrive beside the new Ford model sometime early next decade.
09/04, 1:47 PM
posted by:
JoshyLofty
i say do it. lincoln makes nice looking cars and there’s a new niche for premium small-sized cars so go for it.
09/04, 2:06 PM
posted by:
howsmydriving
“Wallowing in mediocrity” — gotta love it.
May I suggest a name for the proposed Lincoln compact: the Lincoln Cimarron. Or, the Lincoln-Mercury Cougar Kuga.
09/04, 2:33 PM
posted by:
beatusmongous
How about: “The Lincoln Memorial”?
09/04, 2:34 PM
posted by:
MercMark
This is so stupid they will probably do it!
They should also make a Lincoln pickup that would sell like hotcakes! …oh wait
09/04, 2:36 PM
posted by:
HoosierHero
I’m not sure about this. But as long as they actually differentiate it from a Ford/Merc then I would be happy. They’ve introduced some good models lately.
09/04, 2:38 PM
posted by:
MercMark
hey beatusmongous I peed my pants laughing at that one!
I can see the hood ornament now…
09/04, 4:21 PM
posted by:
johnnycanuck
A compact Lincoln would be a great idea. And while they’re at it they could also add a curling iron, makeup brush, and eye shadow because I can’t see anyone with a pair buying such a vehicle.
09/04, 7:27 PM
posted by:
crackerhemi
This will solidify what I have been saying for a long time. Lincoln is nothing more than a faux luxury brand. No respectable luxury brand would produce a compact sedan
09/04, 7:42 PM
posted by:
zoomzoomer
They need to drop the Milan, Sable, Grand Marquis, Mariner and Mountaineer and just badge the new compact as the “Lincoln Mercury.”
09/04, 8:44 PM
posted by:
tyler_is_aero_tt
Seriously? Well if they do it they better do a damn good job, way better than the copy-cat Mariner.
09/04, 9:10 PM
posted by:
NipponRules
Ah thankyou howsmydriving, johnnycanuck, crackerhemi, MercMark, beatusmongous you know whos best. Who does america think? can’t make nice cars like japan. Buy japanese much better.
09/04, 9:11 PM
posted by:
VWgrouP
Usually I hate North American made cars..But Lincoln have really steped up latley..Look at the MKS..thats a really nice looking car!
09/04, 11:01 PM
posted by:
speedemon
If I had a dime for every Lincoln I seen with the suspension TOTATLLY #UCK UP!I would buy the north pole so I’d have a place to send those p.o.s (piece of $hit)
09/05, 12:05 AM
posted by:
NipponRules
Ah speedemon. save that dimes and buy japanese. japanese so much better. Stupid americans cant make poop. Japan rules.
09/05, 12:36 AM
posted by:
olds307
Wallowing in mediocrity?????? The Grand Marquis and Town Car are the finest cars made these days! I would get a 2004 Town Car but my “junky unreliable garbage motors etc.” 28 year old General Motors product just never breaks.
09/05, 10:40 AM
posted by:
jumpoffit
Lincoln should have made a coupe as well, hell if caddy can FINALLY do it why not lincoln- i’m sure they could make a high priced mustang- just slap some lincoln badges on it and call it a day- we can call that the…. Clydesdale
09/05, 1:30 PM
posted by:
beatusmongous
Or the Lincoln Assassinator.
That was wrong. Sorry.
09/07, 5:26 AM
posted by:
motorcitymatt
I think it would be a cool idea for them to somehow skew the “lux” idea and generate a small car, priced for young adults. Using myself as an example, I don’t make a bad wage but I still have to be practical especially now in these touch economic times. Just because the engine won’t “melt faces” doesn’t mean I don’t enjoy better interior and ride options.
…I don’t know but I say it would at least get some looks