Although J.D. Power’s APEAL study ranked the Ford Edge at the top of its class yesterday, news comes today that Consumer Reports doesn’t give the new crossover as glowing a review.
CR’s August issue, which will hit newsstands early next week, includes a ranking of crossover vehicles. The Edge is ranked 15th out of 18 crossovers the independent magazine has tested in the last two years. To Ford, however, this news shouldn’t come as much of a shock: the Edge’s platform twin, the Lincoln MKX, ranked 16th out of 18 crossovers in the July issue of CR.
The Edge is considered a crucial product by Ford CEO Alan Mullaly. If any product is expected to turn around Ford’s sales slump in the short term, it’s the Edge. But the crossover is making some bold moves in Dearborn: sales of the Edge are exceeding expectations, but that’s partially due to buyers choosing the Edge over Ford’s similarly sized Explorer SUV.



06/29, 8:06 AM
posted by:
bcjohnso99
No surprise. CR is so biased it wreaks…
I highlighted many examples of their bias to them – not even a response.
06/29, 8:12 AM
posted by:
maximus
The problem with CR is that they think that they think cheap products can compete with higher priced ones. Performance of a product is one thing, support behind it is another. I do like the fact, however, that they bashed the speaker company Bose and Bose sued CR! Bose is a crappy speaker company, I hate Bose.
06/29, 8:14 AM
posted by:
Kenny W
Holy crap Batman, Consumer Reports didn’t like a Ford product!
I’m sure if I look out my window I’ll see pigs flying….right……right.
06/29, 8:18 AM
posted by:
Syrax
mixed reviews from the looks, reliability or overall?
06/29, 8:22 AM
posted by:
TimG
They’ve hated Chrysler for 30 years. Biased is their middle name.
06/29, 8:28 AM
posted by:
purdue
CR uses a formula that rewards dull, reliable, passenger cars.
06/29, 8:51 AM
posted by:
928driver
It must be grill design by Gilette. I wonder if there is a 5 pack accessory kit so that when the grill gets dull you have nice sharp replacements. The SE version will probably have a lubricating strip placed above the grill for extra comfort.
06/29, 9:14 AM
posted by:
55amg
even i have mixed opinions about this car
06/29, 9:33 AM
posted by:
buenos
Considering that the Edge has been getting mixed reviews in the automotive press, how can this be surprising? or news for that matter.
06/29, 9:39 AM
posted by:
Togo
I’d take parenting advice from a registered sex offender before I took car buying advice from those toolbars
06/29, 9:43 AM
posted by:
jpruden
heh heh… 928 typed “lubricated strip”…
Honestly, the Edge is everything that’s pushing Ford out of being relevant… it’s too small inside, too heavy on the scales and too ugly for words. I wonder where the Mazda CX-9 is on the scale?
06/29, 9:48 AM
posted by:
Z06ified
Hmmm, I wonder what CR’s top pick was? Could it be Toyota? Could it be Honda? Don’t have to subscribe to know the answer to that.
06/29, 9:50 AM
posted by:
jonnycat
There’s another independant reviewer that pretty much recommended all of Ford’s product, I think it was Consumer Automotive?
Ford really needs to release the interceptor, trash the upcoming focus and build another one at least on par with mazda’s 3, bring the mondeo over, put a small inline 6 diesel in the F-150, release the Flex early, Re-tool the taurus and X to look more agressive, make an svt version of the Fusion, Taurus focus, sport trac, F-150.
06/29, 9:51 AM
posted by:
jonnycat
Oh and entirely re-think the Navigator, align Lincoln with Volvo.
06/29, 9:54 AM
posted by:
04focus
It’s a beautiful wagon, but damn if it isn’t 500lbs too heavy.
06/29, 11:26 AM
posted by:
Get Real
I’ve bought cars based on Consumer Reports.
They LIE LIE LIE.
They recommend a new model but ignore the old trash transmission and bad engine still used in the new model.
Stupid People = Stupid magazine
Sold to cow-people who follow the herd.
06/29, 11:53 AM
posted by:
Random Jerk
It’s so easy to wag your finger at CR and call them liars, biased, etc… My question: What would their motive be to do such things?
They have NOTHING to gain by doing anything other than providing a fair opinion/evaluation be it toaster or automobile. Just because YOU don’t agree with their analysis does not mean that there is some kind of conspiracy. Their magazine sells on the QUALITY of their product, just like the automobiles they review. If their analysis was so far of base, how could they stay in business?
Unlike CR, all the major enthusiast rags review manufactuer preped vehicles and are ad supported by the manufactuers of the very products they critique. Why don’t you start your crying with them first?
06/29, 12:43 PM
posted by:
TOZO
JD Power eats CR for BR-eakfast!
06/29, 1:01 PM
posted by:
Random Jerk
Yea, JD Power, the organzation that makes maufactuers PAY for the right to advertise their JD Power award winnings. No conflict of interest there, none at all…
06/29, 1:23 PM
posted by:
ClubF150
CR takes kickbacks from Toyota and Honda! LOL… I kid I kid! But seriously have you noticed that new or redesigned vehicles from Honda and Toyota get recommended the first year of released but others get the “Insufficient Data”
06/29, 1:38 PM
posted by:
TomF
Consumer Reports’ judgments on vehicles are highly subjective and mostly worthless. The reader data on vehicle reliability is even worse, because readers self-define what constitutes a “major problem,” and a lot of Toyota and Honda owners would never admit they have a “major problem” even if the engine exploded — because their faith in the brand eclipses the performance of the car in their driveway.
As for the Edge-bashing… of COURSE CR low-ranks Fords… it’s what their sensible, “rational,” Asian-car-worshiping readership expects, and CR knows better than to contradict them.
But note that the buff mags slammed the Edge too on release. I was semi-interested in it until I read the Car & Driver coverage… the Edge was characterized as heavy, slow, dull, overpriced, and cheaply kitted out on the inside. So it’s not just the dweebs at CR.
06/29, 2:34 PM
posted by:
LP640
mixed reviews???? its a crossover ford the only review is that its a piece of ****
06/29, 5:16 PM
posted by:
1c3d0g
And someone gives a damn about Consumer Reports? They’re not an authority on anything in the first place! What a load of bull****.
06/29, 6:37 PM
posted by:
hprelude5r
For those of you crying bias, it must be wonderful to live in your dillusional world.
CR puts up cheaper vehicles against more expensive ones?
You mean how many domestic autos list at insanely low prices vs moderately priced imports? Are we taking into considering the standard features that come on those higher priced cars? You know, the ones you have to pay for on those domestics such as Ford?
Keep those excuses coming guys.
And for the record, I love the Edge, Fusion, and all the other ‘heads finally out of their asses’ designs that Ford is FINALLY putting on the table.
06/29, 9:36 PM
posted by:
Brendino
They said that it didn’t have anything that the Murano doesn’t already have.
Better engine and styling excluded, I suppose.
06/29, 10:40 PM
posted by:
STLbarcelona5
As my parent’s have had a subscription to Consumer Reports since before I can remember. I can definitely agree that they definitely miss the mark on the whole concept of reviewing cars. Eg. saying that they give the CHEVROLET SUBURBAN a “Reccommended” tick but not any European car a reccommendation because it’s too “New,” regardless of the fact that any Toyota/Honda will always be Reccommended.
But for once, I don’t think them disliking the Edge is any part of a “Ford Bias,” it’s simply a car that’s been done badly. And if you want to see a positive ford review, simply look at the Fusion.
06/29, 11:34 PM
posted by:
Vertical
A brilliant description of the CR staffers, deantj!!
06/30, 6:38 AM
posted by:
obsessedwithautos
Face it people, the Edge is not a great effort. Quality was not Job #1 here.
07/01, 2:28 AM
posted by:
A4
jonnycat the F-150 is getting a 4.4l diesel in the next couple years
we all saw the sport trac adrenalin SVT concept and loved it and surely we’ll never see it
SVT is on life support in critical condition at this point… i guarantee ford wont bring any SVT products anytime soon – if ever again; they simply arent profitable enough to justify the cost to ford.. too bad theyre too stupid to realize SVT versions will help sell the crappier models. Kind of like how people are buying the new Rabbit cause the GTI is so badass.
07/01, 2:30 AM
posted by:
A4
and maybe its just me here but when the blinker/brake/taillight are all on the same red bulb, a car feels cheap, and looks cheap. This applies to pretty much every US spec ford. The edge’s taillights should be LED units with amber turn signals separate from the brake/tails.
07/01, 2:31 AM
posted by:
A4
and CR sucks ass
07/01, 11:08 AM
posted by:
Brendino
LamborghiniZ – There’s no way you can call TTAC unbiased. I mean, I love the site and check it regularly, but it’s not unbiased, at least not without saying what your definition of unbiased is.
Take CR. They say they’re unbiased. They mean that in the fact that they’ll buy the cars like any average joe and not sell out for their recommended picks, but in terms of review they absolutely have their biases. They’re clearly biased towards safety and reliability, while a mag like Motor Trend is much interested in performance. Not that either are bad, but the simple fact is that they are biases.
Now TTAC, you can tell that they hate the General…the Death Watch should be a hint. It’s one thing to have a pessimistic outlook on something; it’s another to take every bit of news and turn it into a “GM is dying” diatribe. You’ll also note that they never say “Fusion” without first saying “Hecho en Mexico”. And you can tell they have a bias towards performance too…I mean, condemning the Aura for poor handling at high speeds? Come on, it’s a family car that’s gonna be driven by families in neighborhoods.
Like I said, I love TTAC and I do read CR as well. But calling either one unbiased is erroneous.
07/09, 6:05 PM
posted by:
tripleonefive
I liked the Edge when I see it in pictures but when I have seen it in person I dont think it looks that great. The interior is inferior (that rhymed) to the competition. I do like the MKX I like one enough to buy or lease one and Im a Japanese car buff who thinks american cars are POS’s
09/28, 11:06 PM
posted by:
tripleonefive
Yea, JD Power, the organzation that makes maufactuers PAY for the right to advertise their JD Power award winnings. No conflict of interest there, none at all…
Thank you