With cross-town rivals General Motors and Chrysler still suffering from post-bankruptcy hangovers, Ford is looking to expand its market share, both here and abroad. Ford believes it can use its current situation to improve sales in the U.S., but is also keen on improving its market share in other key global markets.
With new vehicles like the Fiesta and Focus in the pipelines for the upcoming months, Ford is eyeing a market share expansion here in the U.S. However, Ford is also looking to expand its presence in other global markets, such as Europe and Russia, but will have an added focus on Asian markets.
“Two very large mature markets, so growth will be steady, but not real dramatic,” Ford CEO Alan Mulally said of the U.S. and Europe, according to Reuters. “If you look at Asia-Pacific we have a lot of room to grow.”
However, that market growth may have to wait as new vehicle sales struggle to rebound. Ford’s sales dipped 4 percent last month, with September’s annualized sales failing to crack the 10 million unit mark. If sales remain relative flat for the foreseeable future, Ford slow and steady sales growth may not be realized until late next year.
