After a 17+ year reign at the top, the Ford F-150 has been dethroned as the best selling-vehicle in America. The F-150 has been the best-selling vehicle in the U.S. every month since October 1991, but four fuel-efficient cars knocked it from its perch in May.
During the month of May, Ford sold 42,973 F-series trucks while Toyota moved 52,826 Corollas and 51,291 Camrys and Honda sold 53,299 Civics and 43,728 Accords.
Jim Farley, Ford group vice president for marketing and communications, called the leapfrog of the F-150 a “significant development.”
But Ford CEO Alan Mulally sees the news as more than just a development, calling the situation a “structural shift”. “I think we’re seeing a structural shift where, with the prices being high in the United States, we’re seeing exactly what happened in Europe a number of years ago, where the customers are going to make economic decisions, and they’re going to move toward smaller and medium-sized vehicles,” he said.
According to Automotive News, Ford immediately responded to the sales results by offering employee pricing on all F series trucks — effective immediately and running through June 30.



06/03, 3:41 PM
posted by:
chuckles
first
06/03, 3:46 PM
posted by:
HemiRoadRunner
What…. do you want a cookie or something?
06/03, 3:50 PM
posted by:
Jigs
oo i do i do!
06/03, 3:50 PM
posted by:
TOZO
THe Focus sold well. Ford should put a truck bed on its back. Now there’s a bold AND quick move.
06/03, 3:54 PM
posted by:
bigp
well we all knew it was coming now the focus can sit on top with an new update.ligher (madza 3)please
06/03, 4:14 PM
posted by:
phiftywon
I wonder how many peeps are waiting for the ‘09 f150 – the raise in mpg with the new 6spd tranny seems worth the wait
06/03, 4:21 PM
posted by:
LaCaLover
HRR looks on this as a declaration of war on America lol.
06/03, 4:24 PM
posted by:
acura_el2000
I bet only 20% of those actually get used & abused like they are supposed to be
06/03, 4:29 PM
posted by:
bolex
ouch….and i dont think the f150 will ever regain that spot again.
06/03, 4:33 PM
posted by:
jimmy8
This is false. The F-150 is still on top year over year and with the 2009 starting production they will be fine. Just one month they had a slip up. After 31 years you can be Ford will pull out all the stops to stay #1. They just announced Employee Pricing on all 2008 F-Series for the month of June starting today. (Bet you a million LLN takes this post and makes a news article about it)
06/03, 4:41 PM
posted by:
chuckles
No suprise – the market has changed with $4.00 plus per gallon gasoline and going up. This is just the start of a new era. Look at GM closing all the truck plants, etc.
Undoubtedly, all the manufacturers are going to have to adjust to this changing market. I actually believe this is a good thing, consumers aren’t just going to go out and buy a truck for a daily driver, cheap fuel has been the problem for years anyway, promoting excessive consumerism of non-efficient vehicles. Soccer moms and commuters driving big SUV’s and trucks for what? I think this will also push all manufacturers to build much more efficient trucks for those who have-to-have a truck but demand better fuel economy.
By the middle of next year into the future there will be so many all new small vehicles hitting showfloors it will make your head spin! I believe you will also see demand for increasingly higher priced sub-compact/compact cars…$20k plus loaded up with technology and safety items.
06/03, 4:46 PM
posted by:
chuckles
jimmy8- F-series does have the lead for the year, true, but Toyota Camry and Corolla did outsell it for the month of May. Once final numbers are posted for all vehicles I believe that you will see some more upsets.
06/03, 4:52 PM
posted by:
SigmaHyperion
Jimmy, LLN already made mention of the Employee Pricing deal in this news story. And I doubt it’s going to make that much difference. Every dealer is already HEAVILY discounting their trucks and SUVs to sell them. So now pricing will go from heavily discounted to “a little bit more than heavily discounted”. It’s not like the price is going to fall by $5000 overnight because of this. And people aren’t not buying trucks because of the cost of the truck, it’s the cost of keeping it fueled up that’s deterring them. Even a couple grand off the top isn’t going to help their case a whole lot as gas rushes past $4 on a quick surge to God knows what.
And I’d hardly call this a “slip-up”. Losing a few thousand units and going from #1 to #2 is a “slip-up”. Going from the #1 position to the #5 position virtually OVERNIGHT is called “getting your ass handed to you”, and that’s coming from a big F-150 and Ford fan.
Not 2 years ago the F150 was consistently selling right around 80,000 units a month. Last year that had slid to closer to 60,000. And now we’re down to 40,000 and even Ford points to that going even lower.
Going from fighting to hit the 1,000,000-unit mark that they were fighting for in 2005 to fighting for 500,000-units just 3 years later is a really, really bad position to be in.
06/03, 5:00 PM
posted by:
xyunya
Do you guys think Mulaly and Bill Ford are loosing any income over those minor inconveniences? They’ll build even less salable cars in Mexico and even so they will not sell, production will be 25% of current cost.
AMF
06/03, 5:25 PM
posted by:
johnnycanuck
Mulally should be thankful it was only those tiny little Asian dicks he just got f*cked by.
06/03, 5:41 PM
posted by:
NoNameDenton1
Not suprising news considering the move by the consumer public towards smaller more fuel efficient cars.
06/03, 6:08 PM
posted by:
LaCaLover
^^^and the fact that the domestics don’t make any decent ones
06/03, 7:49 PM
posted by:
C6Racer
jimmy sounds like Ford’s version of that GM_Sales guy.
06/03, 9:02 PM
posted by:
NoNameDenton1
Also true LaCaLover, though Chevy is working on that new compact, Ford on the Fiesta (and replacing that horrible new Focus with the European one). Not to mention Dodge is getting a compact car from Nissan.
06/03, 9:13 PM
posted by:
Supermann1
**** yeaa…lets hear the domestic bitches hold hands and cry in unison lmao
06/03, 9:15 PM
posted by:
LaCaLover
and Pontiac on the G3 lol
06/03, 9:22 PM
posted by:
NoNameDenton1
Let’s not mention the G3, that is just a shame. And Supermann, why don’t you go live in Japan or Europe so you can have all the cars their deomestic automakers have.
06/03, 9:24 PM
posted by:
autonut
Johnny, I believe Mulaly is Boeing guy, those little dicks must feel like moose **** to him. Billy Ford, that boy can swallow real moose schlong after his stint as CEO. However, I agree with xyunya, their bonuses will probably go up, since cost of fuel to commute by corporate plane/chopper to work went up.
NoNamNewGuy, domestic auto-executive-assholes had the same copy of Economist and WSJ as guys working for Honda, Nissan, Toyota. What page domestic assholes were wiped with and which pages they actually read? They read wrong pages! Gooks (sorry politically correct crowd, those would be japs) beat them again. And the fact that they all are working on a new croo of small cars does not mean ****: GM & Ford have a track record of screwing up. I like Chrysler’s Caliber and hope they can monetize of those, but honestly, its the same guys who sold and “bought” company back.
06/03, 9:26 PM
posted by:
NoNameDenton1
I am not saying Japan did not do well, they did really well, I am just saying that eventually the domestics will catch up with small cars and be competitive.
06/03, 10:16 PM
posted by:
A4
chuckles is a dickknuckle!
06/03, 10:31 PM
posted by:
chuckles
Hold on there boys before you go paste up your picture of the “yoda logo” on your ceiling to yank your chain over tonight…
Japs ate it big-time in May, as they and everyone else has all year, in large truck/suv sales. So stop the circle jerk with your little jap pricks and don’t get all puffy.
Ford is supposedly up like 20-30-40% in cars and small SUV sales. Don’t know about GM or Chrysler, but I would imagine everyone saw gains in these segments last month.
Besides, Ford is gonna have all their Euro/Aus/Braz/etc. product here within the year and then we’ll see who’s getting bent over.
06/03, 10:34 PM
posted by:
chuckles
…A4 said as he choked it down…
06/03, 11:05 PM
posted by:
NoNameDenton1
I hope the bring the EcoSport from Brazil, I like that vehicle.
06/04, 7:25 AM
posted by:
JohnnyBlazE
Jigs! I know you from the URL
How’s it going?
06/04, 8:20 AM
posted by:
DeansterTJ
Holy ****buckets, it’s going to be a sea of ‘Rollas and Civics as far as the eye can see in the next few years. Why aren’t more people into the Mazda3? Mops the floor with the other competitors…
06/04, 9:18 AM
posted by:
DrFill
This is significant for many reasons.
It’s official, F-series sales will hit record lows, at least through the summer! Same for GM’s Silvy (37k). Why?
1. High gas prices.
2. Plummeting used truck prices make new purchases less attractive.
3. Low trade in values for the trucks make equity trades near impossible.
The real problem is this problem could last indefinitely!
Fuel economy increases of the new F-150 will be negligible.
Same with power increase (10HP! Woo-hoo!)
The current truck is better-looking than the new one (Shhhhhh!)
In many ways, the 2009 F-150 is more warmed-over than class-leader!
On a new vehicle introduction, you want a 10% YTY sales increase, BARE MINIMUM! It will be very interesting to see what happens with F-series sales next year, as a used truck purchase will still probably be the smarter buy.
BTW, Even Accord can’t get to 10% with their new design (>7% YTY increase).
DrFill
06/05, 1:41 AM
posted by:
sprockkets
Why won’t more get the Mazda3? Because it is too awesome for them. They rather take a gay looking Corolla instead. Btw, they increased the final drive ratio to give it better gas mileage, at the expense of 1 more second to 60 mph.
That and for whatever stupid reason, the exhaust pipes on the engine are on the front and the intake in the back. Same with the 2.4l engine.