After a 17+ year reign at the top, the Ford F-150 has been dethroned as the best selling-vehicle in America. The F-150 has been the best-selling vehicle in the U.S. every month since October 1991, but four fuel-efficient cars knocked it from its perch in May.
During the month of May, Ford sold 42,973 F-series trucks while Toyota moved 52,826 Corollas and 51,291 Camrys and Honda sold 53,299 Civics and 43,728 Accords.
Jim Farley, Ford group vice president for marketing and communications, called the leapfrog of the F-150 a “significant development.”
But Ford CEO Alan Mulally sees the news as more than just a development, calling the situation a “structural shift”. “I think we’re seeing a structural shift where, with the prices being high in the United States, we’re seeing exactly what happened in Europe a number of years ago, where the customers are going to make economic decisions, and they’re going to move toward smaller and medium-sized vehicles,” he said.
According to Automotive News, Ford immediately responded to the sales results by offering employee pricing on all F series trucks — effective immediately and running through June 30.
