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2010 Ford F-150 SVT Raptor: priced from $38,995

04/18/2009, 6:19 PM

By Nick Aziz

Ford unveiled its 2010 F-150 SVT Raptor back in November, but made no mention at the time of anticipated pricing. Over the weekend, Ford officially announced the high-performance truck will start at $38,995 for the 5.4-liter version and $41,995 for the ballsier 6.2-liter edition. A luxury package with 10-way adjustable leather seats will add $1,995, while the exterior graphics package (shown in some photos) will cost $1,075. An interior accent package for $395 adds orange mesh trim and orange seat inserts.

The off-road truck is powered by an updated version of the regular F-150’s 5.4-liter Triton V8 three-valve engine, delivering 320 horsepower and 390 pound-feet of torque. Also available will be a new 6.2-liter Boss V8 engine recently developed by the automaker, deliver 400 hp and 400 lb-ft of torque.

Ford says it performed extensive testing on the new powerplant, including subjecting fifty prototype engines to more than a dozen of the toughest engine tests at Ford’s dynamometer lab.

The SVT division used a 62-mile durability loop in the desert of Borrego Springs, California, to replicate the conditions of the Baja 1000 race, to further test the performance of both available engines.

While much of the focus will be on the new 6.2-liter mill, the 5.4-liter Triton also features a number of new technologies. A new open-valve fuel injection strategy improves horsepower during towing and higher rpm operations, while delivering lower emissions and better fuel economy.

Of course, engines are only part of the equation. A great deal of R&D went into the truck’s modified chassis and suspension. With 13.4 inches of usable travel in the rear suspension and 11.2 in the front, the Raptor promises to be a capable off-roader.

Raptor’s wider track and softer suspension mean it will glide over obstacles with relative ease. The suspension’s dampers were designed by Fox Racing Shox, giving the Raptor the only internal bypass shocks on a street truck. The position sensitive dampening internal bypass feature allows the shock to become significantly stiffer as it travels, preventing the truck from bottoming out.

The last component of the Raptor’s connection to the ground comes in the form of BF Goodrich All-Terrain TA/KO 315/70-17 tires. Mounted on 17-inch wheels, these 35-inch tires are designed to work on- and off-road.

High-tech features include: Trailer Sway Control, an Integrated Trailer Brake Controller, an Electronic Locking Differential, Hill Descent Control, an Off-Road Mode, and an Auxiliary Switch Board to facilitate aftermarket add-ons.

The F-150 SVT Raptor will be built along side the new F-150 at Ford’s Dearborn Truck Plant at the Rouge Center in Dearborn, Michigan.

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04/18, 6:39 PM

posted by:

jayjc08

One sharp looking truck, at one sharp price. A bit too expensive? Maybe, but it will keep demand sharp and supply sharp as well. Formula for a very unique barn find in some 50 years. Not that you’ll ever loose an orange truck, but…

04/18, 6:51 PM

posted by:

KeithRich23

yeah sharp looking truck and i bet it runs nice now, nowadays ford trucks and cars have been reliable and good looking i might say..Fyi i can’t wait till the S H O comes out!!!!

04/18, 8:06 PM

posted by:

jdasch1

Has Ford ever announced any production numbers yet for this beast?? I bet the build quantity will be simular to the GT500 production. Will sell as well as the Harley truck has.

04/18, 8:29 PM

posted by:

RaineMan

Only in America…

Can you get a serious offroading machine… with 10 way adjustable LEATHER SEATS. Yet another useless gas guzzling vehicle for men with small penises to cruise around town in thinking they are bad-arse.

04/18, 9:14 PM

posted by:

DrFill

Only a maniac would spend $40k for that
DrFill

04/18, 10:51 PM

posted by:

Renton

That is a bargain for a turn-key off road machine tuned for the Baja, full warranty and full North American support. The Baja is quite a rugged peninsula, if anyone has been there, they will tell you it is brutal terrain. Beautiful place.

Nothing else like this exists from any manufacturer. I can’t wait to see the specialized parts list, as I’m certain it is extensive and would cost at least double to do it aftermarket.

Ballsy marketing decision, and if you want one I doubt it may last 1 or 2 model years, unless the economy recovers.

Like the BMW X6… you either get it for what it is and love it or you don’t get it and hate on it.

04/18, 11:05 PM

posted by:

tyler_is_aero_tt

It looks amazing in person I saw it at the 2009 Barret Jackson. I if I had the money I would buy it.

04/18, 11:15 PM

posted by:

johnnycanuck

Screw the desert. This would make the ultimate urban assault vehicle. Curbs, traffic islands, speed bumps, low slung exotic sports cars, small children- just run over all of them and not feel a thing.

04/18, 11:34 PM

posted by:

tyler_is_aero_tt

Lol.

04/19, 12:20 AM

posted by:

02WRXPSM

$42k for a truck that is pure cop magnet and d!ckhead tatooed on your forehead all in one shot. They should have an entrance test for buying this one: 1) have you ever thought Truck Nuts were not just a laugh riot, but fashionable 2) do you enjoy the bouquet of your own flatulence 3) have you ever used the phrase “git er done” without irony 4) do you have any clue what irony is 5) you are convinced that even standing too near a MINI Cooper might make you catch “the gay” 6) you’ve kicked your stepdaughter in the chest for spilling your MGD at least twice, right? 7) you think the only guy funnier than Jeff Foxworthy is the genius who writes those Carl’s JR ads 8) you have at least three cousins that you’d consider hooking up with

04/19, 12:27 AM

posted by:

BuyUSA

That is the ugliest, most ridiculous looking grille/front clip I have ever seen. What’s with the Jumbo-sized “FORD” letters? So awful. No wonder I only buy Dodge trucks.

04/19, 12:34 AM

posted by:

MurcieMe

That’s seriously expensive for something that looks like a cheap plastic toy. There’s too much ’stuff’ all over it or something, it looks like a whore.
:)

04/19, 1:39 AM

posted by:

shane train

They spelled “Tonka” wrong on the front grille.

It’s spelled “T-O-N-K-A”, not “F-O-R-D”.

How silly of them.

04/19, 2:16 AM

posted by:

F00_13

I agree that if you drive this around town, you’re a douchebag. But for those who off-road, this is a pretty serious piece of kit you could build on. Maybe you can build one better from scratch, but not with a warranty. But the interior and exterior accents (and especially the grill) are unacceptable on any level.

04/19, 2:17 AM

posted by:

leftwingagenda

renton is right, either you get this truck or you don’t…if you think the trucks that run the baja 1000 are redneck, you’re mistaken…what’s redneck is racing trucks around ovals and road courses…trucks that can do the kind of high speed 4 wheeling this beast can, i really dig…i want one…bad…the suspension set ups on these kinds of trucks are amazing…

04/19, 6:00 AM

posted by:

Hyperion

Laugh if you want but I talked to a guy just a couple of days ago who was mulling between getting his *second* AMG 6.3 liter coupe OR an SRT8 Jeep “because they’re fast and only cost around $50k”.

The SVT Raptor F-150 with the 6.2 liter engine is a “because we *can* built it” vehicle and there are plenty of speed freaks who cross shop all kinds of cars who will buy them.

I’m not one of those people but there is a market.

The Focus RS cannot come here any faster.

04/19, 9:20 AM

posted by:

save saab

That front grille is kinda weird, but it’s very futuristic imo. I would love to try one off-road, looks very exciting for a pick-up. That interior belongs on a Kia Soul, not a F-150.

04/19, 9:51 AM

posted by:

RaineMan

I would bet that the warranty is invalidated if you offroad it.

04/19, 11:33 AM

posted by:

A4

…what exactly is SHARP supply and demand, jayjc?

04/19, 12:41 PM

posted by:

teahead

Who’s take this pig off-road?

Get a Jeep Wrangler Unlimited if that’s your thing.

04/19, 1:00 PM

posted by:

mayer_ray_nagin

This is one sweet and highly capable truck and actually a good price for its purpose.

As for those who say it is too expensive and nobody uses that capability bla bla bla, tell it to all those idiots who buy high-priced garage-queen M5s and M3s and AMGs and Astons and Cayennes and Vettes and V10 Toauregs (and and and) and never even come close to using the capabilities that are built into the prices. The chances of the average Raptor buyer using even some of the capability engineered into that truck are higher than your average M5 buyer.

04/19, 1:01 PM

posted by:

F50

It looks weird, maybe Dodge will put in the 6.1 Hemi to rival this, or the revival of the SRT10?

04/19, 1:03 PM

posted by:

JakeK66

You know, even though trucks aren’t my thing, I like this. It’s a no-excuse real off road truck. I love the Raptor name and all the special effects on the outside. It’s maybe the most refreshing nostalgic car I’ve seen, it screams “80′a” and early 90’s when special edition trucks were all the rage. I’m not one to go off roading, but I think this has a market with those that do and with a ATV or Motorcycles in the back that you can’t do with the Wrangler and H2 SUT with it’s small rear bed.

Not knowing the future of the industry with fuel mileage standards may make a case for this truck to be collectors car too. It’s not badly priced either. Has anyone looked at what a loaded F-150 costs these days? For aftermarket parts alone to get a truck to look and be as capable aas this it would take some serious cash and time, plus you are under warrenty and can get the truck financed, unlike some aftermarket parts.

04/19, 2:51 PM

posted by:

slimjim

id pay 40 grand for something like this then 40 grand on a piece of crap that gm or chrysler make

04/19, 5:03 PM

posted by:

Borat

Nuts.

04/19, 5:06 PM

posted by:

DetroitWatcher

@ RaineMan,

Umm… at least this thing has credible off-road capability. How silly is the Porsche Cayenne, or the BMW X5? Bot of which swill gas, carry/tow less and are less capable off-road?

04/19, 5:50 PM

posted by:

BlazeAbraham09

I’d buy one…there’s probably not going to be a better off-roader this side of a Landcruiser/LX 570.

04/19, 8:19 PM

posted by:

wideopenthrottle

Having just spent the week in Daytona Beach, where I saw more lifted trucks than any other single type of vehicle there, I can there is definately a big market for trucks like this. Many of those trucks were fairly new diesel F350 or 3500 duallys, which cost about that (surpise!) $40,000. Then they had been given a lift and new tires, so paying $40,000 for a truck this capable is a bargain. If I was going to buy this, it would be black and I would pass on the decals

04/19, 8:46 PM

posted by:

tzu13

It’s good to know that, even if Hummer dies, the brand of conspicuous consumption will always live on somehow.

04/19, 9:01 PM

posted by:

CADDY-V

I would rather have a Sierra, but $40,000 for a truck is not alot. You can buy a toy-yo-DAA turd for over $50K and if your lucky only the tailgate will brake off.

04/19, 9:12 PM

posted by:

BIG-KC

I think it is great. A truck that has good off-road capabilities and is street legal with a warranty. I just hope it has a manual transmission and I hope you can turn all traction control off. It needs a sport package that removes all a/c, heat, cd/radio, stereo, and all the other crap that adds weight. So basically a lighter weight version. That would make it an amazing truck.

04/20, 1:56 AM

posted by:

nestle_s

wow! i like it! a street ready rally truck! I LOVE IT!

04/20, 7:55 AM

posted by:

MercMark

I’ll wait to the US finally starts to really fall apart and get one with a machine gun mounted in the back.
Probably sometime in the next few months…

04/20, 1:39 PM

posted by:

shaver

WRX- How could a rally guy not think this is cool? I dont like the tacky, uh tack ons at all, but. Some roads are perfect for a WRX, the rougher roads that will eat a WRX are ideal for desert race truck. Their will be a lot of these in the desert, remember 70 million people live near deserts in So Cal, Phx and Vegas.

04/20, 1:48 PM

posted by:

Fromes

I actually think this truck is pretty cool. Its a good value for a truck that is this loaded and comes with this type of off road hardware. If you think 40k is a lot of a full size pick up of this nature go to your local GMC/Chevy/Nissan/Ford/Toyota dealership and you will see half tons going for 35-36k that are not even that loaded

04/20, 3:31 PM

posted by:

yarddog82abn

i need a Crew Cab. :(

04/20, 3:32 PM

posted by:

yarddog82abn

I meant Super Crew Cab ;)

04/20, 4:32 PM

posted by:

ninetysixvert

So sweet! All the reviews (from C&D, R&T, MT, etc) praised how well this truck performed off-roading. The suspension supposedly makes Jeeps even look bad. 13 inches of travel? That’s impressive. I would love to rip around in the desert in a 6.2L SVT Raptor.

And to whoever said Dodge should put the 6.1L Hemi in the Ram and bring back the SRT10….the Ram SRT10 and SVT Raptor don’t compete. The Dodge is built for a road racing truck, verse the Ford which is designed for off-road.

The decals or whatever look cool. Personally, I’d opt not to have them, but for publicity’s sake and drawing attention, they work well.

Mind you I didn’t answer “yes” to any of WRXPSM’s questions in his failed attempt at humor. This is coming from a guy with an M3…..

04/20, 7:04 PM

posted by:

RaineMan

@ DetroitWatcher: Noone buys the X5 or Cayenne for their offroading ability. The X5 and Cayenne are not advertised for their offroading ability anyways. The AWD is for when it gets wet/snowy. If you are pointing out that noone takes them offroad… noone will take the “cRaptor” offroad either. It’s an urban warrior… something that looks intimidating and takes up two parking spaces for absolutely no reason. I’d love to see some arse try to manouver one of these in the Wal-Mart parking lot or go through a drive-through window at McD’s.

04/20, 10:31 PM

posted by:

02WRXPSM

shaver, there is no such thing as a “rally truck” — there are baja trucks, but not rally ones. And these are the worst enemy of a rally driver, no one wants a stupid 5,000lb lifted weekender truck tearing up a perfectly good gravel road. They can stay on the boulders and rocks, that’s fine by me, but get the hell off my forest road. And RaineMan is right, no would would spend $45k on a truck and then risk getting the emergency-cone-orange paint scratched off road, these things will get washed and waxed every third day by desk jockeys with bigger paychecks than sense.

04/20, 11:14 PM

posted by:

archiebunker99

well this canuck will test this new ford raptor to its limits i am buying one ordered today can,t wait the 4 months to get it best dam thing ford ever did.i owned 4 f 150,s now driving a 6 litre chev.can,t wait to see if the 6.2 will rip this chev apart.come to the north cause this is ford country

04/20, 11:15 PM

posted by:

archiebunker99

oh all u haters just can,t afford a real truck

04/20, 11:24 PM

posted by:

shane train

Paint it something not orange, peel off those big ugly stickers, maybe give that grille a look.

Then we still won’t talk.

What is this Tonka BS? Seriously? Okay, so you built a capable off road vehicle. But why does it need to have those solid plastic ridges on the hood, the ugly stickers, the tupperware side vents, the silly grille, etc, etc, etc…

Come on now, the s*** they glue on these things!

04/21, 12:00 AM

posted by:

jumpoffit

hell yea, can’t wait to slap on some 24s , add a system , paint this thing chrome and NEVER take it off road ……. /sarcasm

04/22, 11:01 PM

posted by:

xsthomas

Ford is in bad shape and this is what they come up with. This is one of the reasons they had to close so many truck plants.

05/17, 12:39 AM

posted by:

aggie531

hmmmm… finding your truck crowded in parking lots wont be a problem, just look for the orange one

05/22, 1:57 PM

posted by:

covedogg

I would def consider buying the black one. Might as well write DOUCHE BAG across the windshield of the orange one

05/28, 1:14 PM

posted by:

gglass

Check out the new film about the Raptor – there’s a trailer at http://www.youtube.com/watch?v=HsRrKAW-YP0. There’s a June 23 theatrical premiere for the industry in Hollywood and then its gonna be on TV July 12 on SPEED channel!

06/02, 7:19 PM

posted by:

RallyTruck

Interesting how the people that talk the most know the least!

Mr. 02WRXPSM, there is such thing as a RALLY TRUCK and I am proof of that! I have won numerous races/championships. My truck is a FORD RANGER and I was also sponsored by a Ford dealer! There is plenty that one can say about WRX people as well! Becareful with your stones, you might need a tissue when this is all said and done.

Just this afternoon, I received a call from my local dealer asking if I would like to have a meeting about racing a FORD RAPTOR! They asked how I would build it. I gave my input and hopefully we’ll see it in 10 weeks!

02WRXPSM, lets race!

06/30, 6:35 AM

posted by:

OutThere

Interesting…seems like someone would have thought to put to offer a navigation system for this thing??? Does that make sense if you are running around in the middle of no-where? I suppose while they were at it – they could make the leap to include Blue-Tooth integration??? My guess is most people that can afford this truck can afford a cell phone too…and sure would like to keep both hands on the wheel? I cannot figure out why Ford can’t “get it” with the technology that is out there today…when their foreign counterparts do…and as a result are passing them up on sales. If you are blowing $40K on a “just because I can”…what’s another $2K-$4K for kick-butt technology???

06/30, 7:31 PM

posted by:

gorgeousgal

This is just GORGEOUS!!!!!! I am a girl, and drive an H3 at the moment and have been looking at an H3T.
If my children’s car seats fit, this truck will be in my garage fully loaded:) In the flaming orange color. with the trim inside and FORD blazing on the outside. Someone had me in mind when designing this outstanding truck. When I first saw it my first thought was “this truck looks like it could eat everything” including silly cars who rear end people they cant see…….

side note a mercedes 2 door actually didn’t see my yellow hummer and rear ended me on the highway! He just drove right into the rearend of my car…..Just wait til those numbskulls try and tango with this!

Way to step up to the plate Ford!!Go go go go and more go

btw if you need navigation, you don’t need this truck lol……

good luck and good night

To Rally Truck: where is the race?

07/01, 5:03 PM

posted by:

wonshot

I like the black one. I’ll get one after I pay down my Tundra.

07/02, 12:49 AM

posted by:

ktaber

Oh please, I have been waiting for a truck like this my entire life. I would be proud to drive it across town.
1)There is nothing fashionable about a real truck. Real trucks are built for kicking ass and getting the job done.
2) Flatulence is just gross
3) ‘git er done is not in my vocabulary
4) The irony here is you really think you are funny.
5) Your comment about “the gay” was just ignorant.
6) Is this something you have done before? If so maybe you need to get some assistance with your temper.
& 7) Jeff Foxworthy is a comedian and Carl Jr’s ads are a little childish don’t you think?
Oh and as for the hookup with the cousins, that’s just sick.
Wanting a Raptor has nothing to do with being illiterate. But My Masters Degree in Information Systems has nothing to do with it, so what do I know.

Also, you seem to know so much about the Mini Cooper, did you say you owned one?

07/02, 1:21 AM

posted by:

ktaber

You might be right about that gorgeousgal, I think I saw a picture of it eating a Mini Cooper.

 
 
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