Right on cue with America’s abandonment of large trucks and SUVs, Ford’s all-new Flex crossover vehicle began rolling off the company’s production floor in Oakville, Ontario on Wednesday. Unlike General Motors’ move to offer a full-size hybrid SUVs, Ford is banking that former Expedition and Explorer buyers will flock to the Flex — to the tune of 100,000 units per year — because of the Flex’s relative low cost of entry and better-than-average fuel economy for a large vehicle.
A small ceremony was held at Ford’s Oakville Assembly Complex to commemorate the achievement, featuring Canada’s own Wayne Gretzky.
The addition of the Flex to the Oakville assembly plant and strong demand for the Ford Edge and Lincoln MKX — which are also built in Oakville — has lead to the creation of 500 new jobs at the plant.
“The products are selling as fast as we can build them. We’re adding another show-stopper vehicle, and we’re creating new employment,” said Barry Engle, Ford of Canada president and CEO.
The Ford Flex is scheduled to roll into dealer showrooms this summer.



06/04, 6:18 PM
posted by:
DeansterTJ
Did they really need to waste money getting Gretzky to show up to the ceremony? This is the sort of dorky behavior that makes Ford bleed red ink.
06/04, 6:22 PM
posted by:
LaCaLover
wrong time, wrong car
06/04, 6:23 PM
posted by:
howsmydriving
Better than a minivan any day.
06/04, 6:37 PM
posted by:
MurcieMe
Gretzky (and even his father) have been spokespeople for Ford for years, before Ford was showing signs of death. This probably didn’t cost them any extra at all.
06/04, 6:38 PM
posted by:
johnnycanuck
You’re absolutely right, Deanster. They could have holstered 2 celebs for the price of one if they had hired Pamela Anderson.
Pun intended.
06/04, 7:11 PM
posted by:
brassmonkey
Pam is still smokin’ hot. Too bad she has hepatitis. Ford sucks. **** Canada.
06/04, 7:16 PM
posted by:
F451
The Flex will do exceedingly well with those families who have the need for such a vehicle to actually transport their family members. It does not have the malignant stigma of an SUV and other larger vehicles; and it sure as hell is no Excursion. More props to Ford as they are turning matters around much faster, and smarter than GM. Plus, they have no loud mouth dumb-ass likes Lutz who constantly sticks his foot in his mouth.
06/04, 7:19 PM
posted by:
A4
hey johnny i have a website for you:
http://www.thebestpageintheuniverse.net/c.cgi?u=puns
06/04, 7:30 PM
posted by:
brassmonkey
A4 – funny page for johnny. How about a good Pam Anderson page? (um, pun intended, I think. let me ask johnny)
06/04, 7:33 PM
posted by:
kitko
The car is surelly interesting, but it looks like a Range Rover rip-off. Ehm, remember the times when Ford used to own Land Rover?
06/04, 7:34 PM
posted by:
brassmonkey
Ford tries again with the station wagon. A majority of Americans don’t want/like wagons. Just like the Brits don’t like toothbrushes, or the French don’t like showers, or the Canadians…..well, **** the Canaidans. This is a Ford Country Squire. Can I get mine with fake wood paneling instead of the ribs on the side like the hood of Chrysler Crossfire and Sebring?
06/04, 7:51 PM
posted by:
johnnycanuck
That’s actually pretty funny stuff A4. Perhaps I just should have said she has really nice tits.
06/04, 9:16 PM
posted by:
howsmydriving
This is Ford thinking: “Flex” is a stupid name that doesn’t fit this vehicle, but Ford chose it over “Fairlaine.” “Verve” is a cool name, but it lost out to “Fiesta.” Go figure.
06/04, 9:22 PM
posted by:
Jordan
i hope this vehicle does well. i’m not in love with the name either, but the exterior is unique and it seems like a quality vehicle. and ford is in dire need of some success right now.
06/04, 10:00 PM
posted by:
maxcar
the design has a cool modern “woody” look that far surpasses a PT, unfortunately too big, and too late for today’s market.
06/04, 10:52 PM
posted by:
NoNameDenton1
The first preview drives said it was a pretty good vehicle.
06/05, 12:31 AM
posted by:
golf4me
I think it’s a good vehicle for the times. I can’t even tell you how many of my friends are looking to get out of their Suburbans et al, but don’t want a minivan. It’ll be a solid competitor to the GM Lambdas for sure, and they’ll sell 100k for the first couple of years, especially if they eventually put the EcoBoost motors in it, and then a diesel or (gulp) hype-rid. Hopefully, they are making a profit on it.
06/05, 12:33 AM
posted by:
SigmaHyperion
Believe it or not there’s always going to be a heck of a lot of people who genuinely do need something larger than a Prius in their day-to-day lives. These people are driving Explorers, Sequioas, and Tahoes now. But they’re going to be looking to replace that with something that has much of the same capability but much better mileage.
With a rating of 17/24 the Flex gets an extraordinarily respectable mileage for a 7-passenger vehicle. It’s both longer and wider than an Explorer, capable of carrying the same cubic feet of stuff, yet gets at least 25% better mileage.
06/05, 12:48 AM
posted by:
Need4SSpeed
I’ve already seen enough of these rolling around Dearborn to know that personally I don’t like it. I even saw an engineer driving one that had the fake looking woody panels on it. I’m sure the Californians will jump all over it like they did the HHR.
On another note, Ford does need this especially if its going to be able to seat up to 7 have ample versatility and get pretty good gas mileage for a vehicle its size.
06/05, 4:09 AM
posted by:
Rover3500
Well I’m not a fan of it, but it is distinctive and very practical. I hope it does well for Ford.
06/05, 9:55 AM
posted by:
richt62167
who cares!!! this thing sucks
06/05, 9:57 AM
posted by:
NoNameDenton1
The EcoBoost version should be really entertainig fpr such a vehicle.
06/05, 10:55 AM
posted by:
trooper1
The Flex will just be another flop from ford. Those newly hired guys at the oakville plant shouldn’t be too confident about their new jobs. If I were them, I would update my resume because I wouldn’t feel comfortable working for a company like ford. especially these days.
06/05, 11:25 AM
posted by:
amac
What a pile! How ironic that they build something that looks like a hearse just as the American economy is dying. FACT: Yanks will always need vehicles like this, what else are they going to fit their big fat asses into?
06/05, 11:40 AM
posted by:
shaver
This will sell 100K easy. Californians bought HHRs? Yanks are fat?
06/05, 11:43 AM
posted by:
TomF
I don’t see how Ford can market the Flex, the Edge, the Explorer and the Taurus X (for now) all at once and make money. They’re all aimed at the same market. Pick one and back it, you idiots.
The Flex would have been a fine idea three years ago when gas was $2.40 a gallon. It seems like it’s taken forever to come to market.
06/05, 2:58 PM
posted by:
NoNameDenton1
The only problem wrong with this vehicle is the idiotic name, they should have used Fairlane, Country Squire, Galaxie, anything else.
06/06, 12:01 PM
posted by:
Bubs Solo
it hauls 7 people does 24mpg it has an amazing interior and can tow 4200 pounds. SUV drivers will flock to this thing
06/07, 4:08 PM
posted by:
beantownslut
This is a winner.
Wayne Gretzky sucks, and Bobby Orr rules.
@brassmonkey
I look better than Anderson,and mine are real. You and richt62167 suck!
@ howsmydriving and NoNameDenton1
It couldhave a better name
@trooper1
I hope you get caught taking bribes
@TomF
they’re all great.
06/07, 6:31 PM
posted by:
jayjc08
nonamedenton- Everyone would then associate it with a station wagon, what Ford and every other manufacturer is trying not to do.
06/07, 10:45 PM
posted by:
NoNameDenton1
Most people do not even remember the names of Ford’s past wagons, most of the public has little to no knowledge about past cars. Also Galaxie in the US was a sedan, and sold really well.
06/08, 12:58 AM
posted by:
Impulsive
With $170/barrel coming this year, and that is FACT, there is a limited market for this tank … as ‘TomF’ mentioned, too much product for too little market.
‘NoNameDufus’, more worthlessness I see, and that is also FACT … a name change wouldn’t do a thing here, **** is **** … both you and this vehicle.
06/08, 1:41 PM
posted by:
jayjc08
Nonamedenton- Galaxie actually would sound like a pretty good name… I can maybe see Fairlane, but not Country Squire…
06/08, 11:46 PM
posted by:
NoNameDenton1
Well, least you agreed with two of them jayjc08, just ignore Impulsive, he has issues and does nto realize that insulting a car that has just come out is the dumbest thing ever.
06/09, 12:41 AM
posted by:
Impulsive
Riiiiiiight. Go back and try to understand why this car is the wrong car at the wrong time … hint: it was discussed by another person I referenced … get someone to help translate it for you, stupid.
Oh, and actually, more FACT … YOU are the dumbest thing ever.