Ford is planning to eliminate as many as 600 dealerships in North America over three years, according to Automotive News. The automaker is offering some Ford, Lincoln and Mercury as much as $300,000 in financial aid to encourage mergers and streamlining, the report said. But many dealers feel the incentives are not enough. “It’s chicken feed,” said a Lincoln-Mercury dealer who asked not to be named. “Ford doesn’t appear serious.” Ford’s North American marketing VP Cisco Codina said dealers were asked to pursue consolidation on a “voluntary basis.”
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