In May, Ford sold an impressive 20,000 Focus compacts. Unfortunately, it lost $4,000 to $5,000 on each unit it sold, reports BusinessWeek. The report attributes the loss to “high labor costs and tired product design.” The report indicates that Ford will rectify the problem by offering a new Focus in 2008. Instead of building it in the United States, it will be built in Mexico. (On June 1, Leftlane brought you exclusive spy shots of the much-praised European Ford Focus in testing in Mexico). Ford should have brought a new Mexico-built Euro Focus to America when it had the chance in 2004, says BW. “Ford clearly thought Americans were too dumb to realize they were getting an old car,” the magazine said. The article also reiterates reports that Ford’s 2008 lineup will include the Bronco subcompact.
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